Buying behaviour market research to be uncovered at Tendence 2015

Buying behaviour market research to be uncovered at Tendence 2015

Undoubtedly, the Giving industry is a thriving place for fast developing gift ideas that are original, stylish, designer or outrageously innovative. Whether it's a birthday, wedding or anniversary, the giving market has products to suit any occasion so when it comes to stocking a retail collection to knock the socks off of your consumers, how do you choose the most appropriate products?

Identifying buying and giving behaviour in the industry is the key to meeting the future demands and requirements of your consumers looking for gifts. For the 2015 edition, on behalf of Messe Frankfurt, The Institute for Business Research, Cologne, and GFK the research institute unveil market research that examines buying and giving behaviour of consumers in the Giving industry at this year's Tendence. The Management Report examines the way German consumers buy and give jewellery, watches and personal accessories and offers insights into for whom and for which occasions they're purchased, from where the inspiration comes and which significance these three product groups have for modern consumers.

Accessories enhance your outfit, they underscore your fashion with a personal style and what's more, the collections available on the high street are so varied, it's hard to know what styles to sell to your consumers. The popularity in giving accessories has certainly risen, not just for females but males too which places an importance on retailers to buy the right designs for their consumers. Uncovering the market research specifically for jewellery, watches and personal accessories at Tendence, trade visitors can source the future trending products to create a compelling gift collection.

Discover the trends of the Giving sector, the forward thinking international exhibitors and the latest product developments to enrich your retail collections for the coming seasons. Tendence takes place 29th August – 1st September 2015,

Posted: 22 March 2019

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by Molly&Izzie