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Garden retailers are missing an opportunity to drive year-round demand by concentrating promotional activity around the spring peak, when consumer purchasing is already at its strongest, according to GlobalData, a leading intelligence and productivity platform.
GlobalData's latest report, "UK Retail Hot Topics: Gardening 2026," reveals that 70.9 percent of consumers begin purchasing gardening products between March and May. However, younger shoppers offer retailers a route to more consistent demand throughout the year. Consumers aged 25-34 are the least likely to have access to a garden or outdoor space (69.2 percent have garden access), which helps explain why they are also the most likely age group to purchase gardening products all year round (35.7 percent).
Posted: 26 October 2026
