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100 per cent plastic-free beauty brand KinKind announces its launch into mass retail, supported by a £2.3m TV advertising campaign to raise consumer awareness. The brand's mission to convert the family bathroom to plastic-free, high performance beauty care alternatives is accelerating following an 'airtime for equity' deal agreed with UKTV Ventures over two years, which will see KinKind feature across seven channels reaching 28 million viewers. Following the investment, KinKind has upscaled and is now launching a retail-ready range in January 2023, and is seeking partnerships with like-minded retailers who support the brand's plastic-free mission.
Posted: 8 May 2023
Shining a spotlight on some of the most enduring characters and much-loved icons of the last century, Mad Beauty's newest Disney Princess range, Pure Princess, captures the eternally inspirational Disney Princesses Tiana, Ariel, Jasmine, Belle and Cinderella, reimagined in a timeless pencil art style that's fresh out of the Disney studio. Consumers can bring a touch of Disney magic to their beauty regimes with this range of dazzling cosmetics from innovative stacking lip and cheek tints to shimmering lip glosses, versatile eyeshadow palettes, reusable cleansing pads and iconic cosmetic bags.
Posted: 19 April 2023
