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Eaglemoss launches PR campaign for new range of licensed advent calendars

Eaglemoss launches PR campaign for new range of licensed advent calendars

Eaglemoss Hero Collector has entered the advent calendar market for the first time, with the company having appointed PR, marketing and digital agency Norton PR to spearhead a campaign designed to target fans and collectors at launch, plus a mass market consumer initiative to drive sales in the run up to Christmas.With detailed, aspirational and high-quality collectible items behind each of the calendar doors, the all-new products have been carefully designed to appeal to both dedicated fans from the sci fi and music genres out of season, plus have huge mass market appeal in the run up to Christmas.

Posted: 28 May 2021