Andersen Press, publishers of the popular picture book character, Elmer the Patchwork Elephant, has recently signed four partners to its growing licensing and brand extension programme: The Puppet Company is launching Elmer hand puppets, Pawprint Family is creating badges and awards, publisher Immediate Media will create Elmer projects for their leading crafting titles and Kabode will collaborate on a special Elmer collection of infant bedding. These companies, alongside bags and aprons licensee, Petit Jour, will be launching brand new Elmer products in 2023. The partnerships were brokered by licensing agency, Metrostar.
Posted: 6 May 2023
Poetic Brands, the leading and innovative apparel licensee, has announced the launch of its newly developed footwear division. The first signing for this new division is Original Squishmallows – the lovable, ultra-soft, collectible plush phenomenon from Jazwares. Producing children's footwear and slippers initially, this partnership is the perfect way for Poetic Brands to showcase their new line. Commercial Director of Poetic Brands, Anne Bradford has spent six months developing the new product line and says...
Posted: 28 April 2023
Keep toastie with Groovy's range of licensed hot water bottles and eye masks. Super cute and fluffy Hedwig and Niffler (Harry Potter and Fantastic Beasts) will keep your warm and snug. Harry Potter House Crests are also available, they make great Christmas gifts. Groovy UK design and manufacture many unique gift lines including, Bathrobes, Slippers, Lighting, Bags & Accessories. Licenses include Harry Potter, Fantastic Beasts, DC Comics, Friends, Original Storm Trooper and many more. Exclusive ranges can be designed for the buyer that wants something a little different.
Posted: 6 March 2023
Scion is bubbling over with excitement to bring its fun-loving designs to a range of baby essentials with leading contemporary gift retailer, Enesco. Featuring a selection of products from bibs and blankets to toys and bunting, there's everything you need to surround your little one with love and joy. Scion brings its characteristic light-hearted touch to everything from pram organisers, nappy caddies and changing squares. There's even a little something to save for their futures, with loose change money boxes decorated with their favourite animal characters. Scion's Animal Magic and Tikku designs make a lively appearance across this range as all products coordinate perfectly with each other.
Posted: 27 February 2023
Carte Blanche Greetings, best known for the award-winning Me to You brand and its signature character Tatty Teddy and nursery property, Tiny Tatty Teddy, has announced a partnership with Bulldog Licensing, one of the licensing industry's leading agencies. The timeless appeal of Tatty Teddy now extends well beyond its original incarnation as a greeting card character to make it a staple part of the UK brand landscape, propelling Me to You as a true heritage brand with timeless appeal. Since 2001 Carte Blanche has partnered with best-in-class licensees to bring to market best-selling Me to You products across many categories including apparel, print on demand, food, gifting and nursery – within these key categories, the characters regularly feature amongst retail number one performers.
Posted: 20 February 2023
Rocket Licensing, which represents the phenomenally popular Fuzzballs property, is building on the successful consumer products offering for the award-winning property and has already announced the addition of a number of new partners to a fast-growing licensing campaign. One billion stickers used on social media underlines the reach of the brand that began life as a Tumblr web comic. The stories of the group of (kawaii) characters, staring a cat named Whisky, Timmy the Tiger, Ollie the bunny, and a host of friends inspired a major licensing push.
Posted: 17 February 2023
Inside Out Toys (IOT) has become the sole UK distributor of a range of puzzles and games made from recycled card by Scratch Europe, adding to its portfolio of sustainable toy brands.
IOT will launch the brand at the Home & Gift Buyers Festival in Harrogate next month, when stock will be available for immediate delivery.
Fuelled by its recent success at the Gift of the Year Awards with two of its brands, the family-owned and run small business is dedicated to growing its business in the sustainable toy and gift market and decided to complement its existing brands by adding a range of jigsaw puzzles.
Posted: 6 July 2022
