Whether you're switching up your summer accessories, getting ahead for back-to-school, or looking for a dopamine boost for your daily bag, Warmies® has just delivered the drop of the season. These scented, soft, and stylish new accessories are more than just cute, they tap directly into the rise of comfort-core sensory gifting, and collectible fashion that's trending across social feeds, high-street, and playgrounds across the UK. From teens styling their backpacks to adults personalising their keys and totes, the demand for tactile, feel-good accessories is growing fast, and Warmies® is meeting it with a launch that's practical, playful, and seriously giftable.
Posted: 11 July 2025
Inside Out Toys, a leading UK distributor of sustainable and educational toys, is excited to announce a new partnership with innovative toy brand Smartivity.
From 1st July 2025, Inside Out Toys will become the exclusive UK distributor for a range of Smartivity STEM-based construction and science kits, aimed at children aged 6 years and above.
Designed to inspire young minds through hands-on play, Smartivity kits combine STEM learning (Science, Technology, Engineering, and Maths) with creative construction to provide hours of educational fun.
The range includes everything from mechanical models to art-meets-engineering projects, all made from high-quality, sustainable materials.
With retail prices starting at just £11.99, Smartivity kits offer accessible and engaging options for independent toy and gift retailers, garden centres, museums, and educational stores.
Posted: 19 June 2025
Joe Davies has been appointed by Star Link Global Group as exclusive UK distributor for the renowned US artist Gus Fink Studios brand of licensed plush, resin and accessories.
A full launch collection, including a large selection of on trend plush debuted at NEC Spring Fair in February, featuring some of Gus Finks most loved characters, such as Numb Bunny, Agony Ann, Skellbo, Grim the Stitchy Bear and Devil Doo.
Hailing from Pennsylvania Gus Fink has a unique talent of bringing together the weird and wonderful, with a touch of darkness, combining his art with a playful mindfulness and very unique style.
The range will be available to order from the Manchester-based importer at the NEC and consists of plush toys, bag clips, key rings and resin figures. Each item is collectable, with swing labels telling the story of each character.
Posted: 10 March 2025
Poetic Brand has announced that it has partnered with Universal Products & Experiences to design, manufacture and distribute a wide range of Wicked-inspired product.
From adults' and kids' apparel to luggage and bags – in the UK market celebrating the two-part, gravity-defying, generation-defining cinematic event.
A comprehensive range of daywear will include tops, skirts, trousers, leggings, dresses, coats, jackets and outerwear. There will also be pyjama sets, including toddlers' and/or children's pyjamas packaged together with adult pyjamas, along with a range of sportswear, swimming costumes, bikinis and swimming shorts.
Rounding off this impressive collection, Poetic will be developing Wicked-inspired bags and luggage. All designs will adapt the colourful style and imagery of the Land of Oz from the film to a visually stunning range.
Posted: 24 September 2024
Leading licensing agency Bulldog Licensing, which represents Sesame Street in the UK on behalf of the global impact non-profit Sesame Workshop, has announced two new deals for the much-loved brand as Sesame Street continues to grow its presence on screen, on digital platforms and at UK retail.
Heathside Trading and OddBalls are the latest partners to join the fast-growing Sesame Street licensing campaign.
Heathside Trading, which specialises in branded toys and games, collectibles, drinkware and gifts, will be producing a wide range of Sesame Street gifts and novelties, including mini figures, 2D keychains, 3D bag clips, drinking bottles, bobblehead figures and die cast figures.
Posted: 19 August 2024
The Toy Fair, which will celebrate its 71st show in January 2025, has again welcomed an extremely high returnee booking rate for next year's event with the entire ground floor and newly branded Gold Zone (formerly Greenhouse) already sold out. With more than six months still to go, the show has also received a high level of new applications and therefore any companies still considering booking exhibition space at the 2025 show are encouraged to apply now.
Posted: 1 August 2024
At half the size of their larger counterparts, the Mini TUBBZ range of cosplaying ducks have proven to be extremely popular amongst fans, and Numskull Designs has today announced the range is expanding, revealing multiple characters across four brands - Metal Gear Solid, Back to the Future, The Lord of the Rings, and Friends. It may take Legolas, Gandalf, Frodo, and Gimli, a little longer to travel across Middle-earth now they're only two inches tall, but these tiny heroes are determined to get the One Ring to Mount Doom – luckily, Sauron has also been shrunk to half the size of his regular TUBBZ form!
Posted: 31 July 2024
