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The burgeoning licensing programme for Cloudco Entertainment-owned evergreen brand, Care Bears, has been further boosted with the addition of a partnership with leading global manufacturer of licensed product, Bioworld, which will be creating a range of apparel and accessories inspired by the bears of Care-a-Lot. The ranges will target kids of all-ages across apparel lines and accessories.Established for 38 years, Care Bears continues to appeal to a wide-range of fans. Bulldog Licensing, which manages the rights for the brand in the UK, has been further building the property with a number of deals. The new partnership with Bioworld is the latest in a line of leading licensees, which are each leveraging the universal love for the property among consumers.... read more
Posted: 30 December 2020
Metrostar, licensing agent for Elmer the Patchwork Elephant, has announced that two new licensees have joined the programme. Danilo will publish calendars, greetings cards, gift wrap and bags and Robert Frederick will create gifts, arts & crafts and stationery. Existing licensees are also busy working on new Elmer products. Amscan has renewed its dress up licence and Rainbow Designs is adding new lines to their Elmer portfolio. Paul Dennicci has also developed the first Elmer babywear collection for Primark.... read more
Posted: 21 December 2020
The Royal Horticultural Society (RHS) has announced a partnership with historic South African fruit and wine farm Babylonstoren to produce an RHS rosé wine.The wine will launch just before the RHS Chelsea Flower Show on 17 May 2021, for which it will be the official rosé wine. Visitors to the RHS Chelsea Flower Show will be the first to taste the special vintage.A fresh fruity rosé is best enjoyed soon after bottling and this wine is no exception. Babylonstoren will harvest and bottle the grapes mere weeks before the RHS Chelsea Flower Show 2021, then rush the first shipment to London. The rosé will feature a designation label on the front of the bottle. The RHS logo and information about Britain's favourite gardening charity will appear on the label on the back of the bottle.... read more
Posted: 25 November 2020