Licensing: Industry news from Gift Focus magazine

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Bulldog Licensing announces multiple deals for Bullseye

As the iconic darts game show Bullseye prepares to make its triumphant return to ITV, Bullseye licensing agent Bulldog Licensing has announced an equally impressive boost for the Bullseye brand as it welcomes no fewer than four new licensees – with many more on the way.

The newest partners for the top-scoring brand are Rose Marketing for chocolate gifting and confectionery gifting, Blues Group for dress-up and dress-up accessories, Themed.co.uk for wall stickers, murals, prints and LED wall art, and Penguin Michael Joseph for an Official Bullseye Quiz Book.

Rose Marketing, a company that brings novelty and fun to confectionery, is planning a licensing and brand partnership that will bring Bullseye to a fabulous selection of themed sweets for confectionery fans of all ages.

Posted: 29 September 2025

National Trust for Scotland launches licensing program

The National Trust for Scotland, Scotland's largest independent conservation charity, has launched its first official brand licensing program.

The charity that cares for, shares and speaks up for Scotland's heritage will, through this initiative, aim to extend the reach of the Trust's iconic brand; allow audiences across the globe to enjoy a slice of Scotland and the Trust wherever they are; and generate additional funding to support its vital conservation work across Scotland.

As a brand and charity looking towards its centenary, the 94-year-old Trust stands for Scottish authenticity, heritage, and quality, and is working alongside partners to develop products that reflect Scotland's unique stories, people, and places.

Posted: 28 July 2025

Warmies launches new keyrings and bag charms

Whether you're switching up your summer accessories, getting ahead for back-to-school, or looking for a dopamine boost for your daily bag, Warmies® has just delivered the drop of the season. These scented, soft, and stylish new accessories are more than just cute, they tap directly into the rise of comfort-core sensory gifting, and collectible fashion that's trending across social feeds, high-street, and playgrounds across the UK. From teens styling their backpacks to adults personalising their keys and totes, the demand for tactile, feel-good accessories is growing fast, and Warmies® is meeting it with a launch that's practical, playful, and seriously giftable.

Posted: 11 July 2025

Inside Out Toys appointed as exclusive UK distributor for Smartivity STEM Kits

Inside Out Toys, a leading UK distributor of sustainable and educational toys, is excited to announce a new partnership with innovative toy brand Smartivity.

From 1st July 2025, Inside Out Toys will become the exclusive UK distributor for a range of Smartivity STEM-based construction and science kits, aimed at children aged 6 years and above.

Designed to inspire young minds through hands-on play, Smartivity kits combine STEM learning (Science, Technology, Engineering, and Maths) with creative construction to provide hours of educational fun.

The range includes everything from mechanical models to art-meets-engineering projects, all made from high-quality, sustainable materials.

With retail prices starting at just £11.99, Smartivity kits offer accessible and engaging options for independent toy and gift retailers, garden centres, museums, and educational stores.

Posted: 19 June 2025

Gus Fink Studios appoints Joe Davies as UK distributor

Joe Davies has been appointed by Star Link Global Group as exclusive UK distributor for the renowned US artist Gus Fink Studios brand of licensed plush, resin and accessories.

A full launch collection, including a large selection of on trend plush debuted at NEC Spring Fair in February, featuring some of Gus Finks most loved characters, such as Numb Bunny, Agony Ann, Skellbo, Grim the Stitchy Bear and Devil Doo.

Hailing from Pennsylvania Gus Fink has a unique talent of bringing together the weird and wonderful, with a touch of darkness, combining his art with a playful mindfulness and very unique style.

The range will be available to order from the Manchester-based importer at the NEC and consists of plush toys, bag clips, key rings and resin figures. Each item is collectable, with swing labels telling the story of each character.

Posted: 10 March 2025

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