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The Puppet Company expands its commercial team with strategic appointment

The Puppet Company, the family-run world leader in puppets and soft toys is delighted to announce the appointment of a new Sales Manager, as the brand welcomes Nicola Mawby to its team.

With a strong passion for the toy and gift industry, Nicola has worked with several leading brands during her 20+ year career. In her most recent role as National Account Manager at Warmies, Nicola established a wealth of knowledge and nurtured a number of long-lasting relationships with key contacts at both independent and multiple retail accounts, making her the perfect candidate.

Speaking about her new role, Nicola said: "I have admired The Puppet Company for many years, so joining the team is a real coup for me. It's a lovely business with great brand recognition and two fantastic brands – The Puppet Company and Wilberry Toys.

Posted: 27 October 2025

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