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Marketing: Industry news from Gift Focus magazine

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Bulldog adds Aykroyds to the Magic Mixies line-up

Bulldog Licensing, which manages the rights for the Magic Mixies brand in the UK, has signed specialist apparel licensee, Aykroyds TDP, to the consumer products line-up for the brand.

Aykroyds TDP will be developing a range of children's nightwear, underwear and swimwear for the brand, inspired by the toy property.

Launched last Christmas, the first product in the Magic Mixies range was the Magic Mixies Magic Cauldron, which caught the attention of the nation, young and old, and quickly made it onto Christmas lists from retailers, the Toy Retailers Association, and children alike up and down the UK.

Posted: 20 June 2022

Victoria Eggs sees increase in demand for ‘made in Britain’

Victoria Eggs has found that retailers and consumers already have an increasingly strong appetite for products that are made in Britain, with many retailers now including UK-made products as part of their buying strategies.

This thirst for UK made products only seems to be increasing and the success of Victoria's recent Platinum Jubilee collection was enhanced by the UK made nature of her products.

In a recent survey by 'Made in Britain' which polled 2,000 consumers about their buying habits, 90% of Brits believe it is important to buy British made products.

The UK has a strong heritage of design and manufacturing and with every British made purchase you are investing in skilled craftsmanship whilst helping to secure the future for British.

Posted: 13 June 2022

Corinne Lapierre ramps up presence in Australia

After over a year of rapid expansion across the US market, from Hawaii to Alaska, Yorkshire-based Corinne Lapierre is ramping up its presence in Australia and Tasmania.

Business Manager Olivia Neligan says, "We know we have many very happy online customers in Australasia so we're thrilled that they may now also be able to find our kits in their local independents."

The company has established that there is a strong global demand for superb quality and design-led craft products and the Made in Britain label is a further boost to the reputation and appeal of the brand in foreign markets.

Posted: 10 June 2022

UK & Eire rights for global icon Miffy to be managed by Rocket Licensing

UK & Eire rights for global icon Miffy are to be managed by Rocket Licensing.

After DRI Licensing's decision to wind down the company it became paramount to find a new home for Miffy. The brand Miffy has been carefully nurtured and grown over the last 20+ years and, according to Mercis, it was important to secure this foundation, but also build on the program to further stimulate visibility and growth.

According to a press release, "We believe that award winning agency Rocket Licensing has all the prerequisites to jointly fulfil this mission and are pleased to announce our partnership in the UK and Eire. Finding synergies between our existing partners and Rocket's established network of best-in-class licensing partners forms a solid base to further build the brand across all categories and age groups."

Posted: 3 June 2022

Gibsons offers free puzzles to help support their customers

Gibsons, the family-owned jigsaw puzzle and board game company, has coined June as 'Kindness Month' and launched their #PuzzleItForward campaign. Running from the 1st-30th June, the campaign challenges Gibsons' trade customers to gift a completely free puzzle to their shoppers and brighten their day.

Alternatively, puzzlers can make a purchase directly from the Gibsons website between 1st-30th June and they will receive one free puzzle with their order. Minimum order spend is £10 and the free puzzle will be automatically added to their delivery.

Jigsaw puzzles have been scientifically proven to boost one's mental health through the meditative benefits and separation from digital devices. Piecing together a jigsaw is a great way to combat stress, but it is also beneficial for your physical health too. By refocusing the mind away from negative and stressful thoughts decreases your cortisol and blood pressure levels, making both your body and mind healthy (Dr Newton, 2017).

Posted: 1 June 2022

Toy brand Lilliputiens launches pop-up store in Harrods

Toy brand Lilliputiens, has launched an exclusive pop-up shop at the department store, Harrods. Open for six weeks, the iconic Belgium company will showcase its collection of imaginative toys at the world-renowned children's department on the 4th floor, as well as online at the luxury online retailer.

The Pop-up shop will feature more than 30 products from the brand that prides itself on the core beliefs that every toy should be smart, sparkling, innovative and support bonding.

This ethos is thoughtfully woven into every timeless design, promising to offer a wonderful world of discovery, and imaginative play.

Posted: 23 May 2022

Vivobarefoot joins forces with One Earth on fundraising collaboration

Minimalist footwear company Vivobarefoot and philanthropic organization One Earth launched the Take One Step for One Earth fundraising collaboration.

The partnership raised awareness of on-the-ground climate solutions and drove donations to three Indigenous-led projects.

Vivobarefoot unveiled co-branded trainers for adults and kids - the Primus Lite III & Primus Sport (for kids) in One Earth Neo Mint - and encouraged customers to engage with the campaign through social media.

Vivobarefoot matched any donations customers made to these projects through thr Vivobarefoot or the One Earth landing page.

Posted: 16 May 2022

Ulster Weavers commemorative linen exceeds demand

Ulster Weavers commemorative linen tea towel launched to celebrate Queen Elizabeth II 70th anniversary of her accession to the throne has significantly exceeded demand.

Aligned to the year-long celebration, demand for Ulster Weavers' limited-edition tea towel, which is available through a range of retailers throughout the UK, US, and Europe, has been more than quadruple what was originally envisaged.

Seven decades on from her accession to the throne in 1952, this year's historic Accession Day was observed on 6 February, officially launching the Queen's Platinum Jubilee celebrations.

As the first British monarch to mark the milestone, the appetite for commemorative memorabilia related to the Jubilee year has been high, explains Joanne Bradley, Business Development Director at Ulster Weavers.

Posted: 13 May 2022

Future For International Trade Conference speakers advise on how to proceed in the current environment

The key out-take from the BHETA / Gardenex / PetQuip Future for International Trade Conference which took place on March 17th, was that while export was likely to outperform the home market in the coming year, it was vital for both importers and exporters to ensure they were not dependent on any one territory for either sales or supply chain.

Speakers, who included UK government insiders, successful companies exporting from the UK currently, market analysts, legal, financial and compliance advisors, concurred in advising both current and novice UK exporters on both big picture opportunities and perils and the detail of how to proceed successfully in the current environment.

Posted: 29 April 2022

Victoria Eggs moves ceramic production to Duchess China 1888

Victoria Eggs is hugely excited to be working with one of the oldest potteries in the UK, Duchess China 1888, to manufacture all their ceramics.

Made entirely in the UK the products are hand-crafted using Cornish clay in Stoke-on-Trent, Staffordshire, the heart of the 'Potteries'. Using traditional craftsmanship, up to 20 pairs of hands can be involved in making each product. This includes attaching every mug handle skilfully by hand.

Victoria Eggs is hugely passionate about UK made products and sustainability and is very excited by this new partnership.

Posted: 27 April 2022

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