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UK & Eire rights for global icon Miffy to be managed by Rocket Licensing

UK & Eire rights for global icon Miffy are to be managed by Rocket Licensing.

After DRI Licensing's decision to wind down the company it became paramount to find a new home for Miffy. The brand Miffy has been carefully nurtured and grown over the last 20+ years and, according to Mercis, it was important to secure this foundation, but also build on the program to further stimulate visibility and growth.

According to a press release, "We believe that award winning agency Rocket Licensing has all the prerequisites to jointly fulfil this mission and are pleased to announce our partnership in the UK and Eire. Finding synergies between our existing partners and Rocket's established network of best-in-class licensing partners forms a solid base to further build the brand across all categories and age groups."

Posted: 3 June 2022

Ulster Weavers commemorative linen exceeds demand

Ulster Weavers commemorative linen tea towel launched to celebrate Queen Elizabeth II 70th anniversary of her accession to the throne has significantly exceeded demand.

Aligned to the year-long celebration, demand for Ulster Weavers' limited-edition tea towel, which is available through a range of retailers throughout the UK, US, and Europe, has been more than quadruple what was originally envisaged.

Seven decades on from her accession to the throne in 1952, this year's historic Accession Day was observed on 6 February, officially launching the Queen's Platinum Jubilee celebrations.

As the first British monarch to mark the milestone, the appetite for commemorative memorabilia related to the Jubilee year has been high, explains Joanne Bradley, Business Development Director at Ulster Weavers.

Posted: 13 May 2022