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Sheffield toy shop wins best small high street business

A children's store and community space in Sheffield has been crowned the UK's best small high street business at this year's Small Awards, as it made a return at a ceremony in London hosted by presenter, writer, actor, and comedian Sue Perkins.

Small Stuff – which combines a children's store offering sustainable toys and products, and a community hub supporting local businesses and families – won the 'High Street Hero' award, sponsored by TSB, for its positive impact on the community.

Founder Hellen Stirling-Baker, who has grown the business from its roots as a pop-up in 2016 to having a permanent premises in Sheffield's Crookes district three years ago, impressed judges for her passionate support of the local high street.

Posted: 27 May 2022