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Here is a selection of features from Gift Focus magazine.
The World of Peter Rabbit brand refresh is being launched ahead of the classic character's 120th birthday campaign in 2022. The progressive brand identity has been rolled out across social channels and digital platforms, and will appear on publishing and licensed product packaging from autumn this year in the UK. The global launch will begin in parallel with the 120th birthday celebrations next year. The World of Peter Rabbit is managed by the Owned Brands Team within Penguin Random House Children's who are responsible for initiating and managing the brand refresh.... read more
August 2021 sees Rex London celebrate its 40th anniversary. With humble beginnings on a market stall in Portobello Road in 1981, the giftware company has since gone on to become a hugely successful, international online retailer and wholesaler, creating Gifts of Random Kindness at affordable prices. The company began with items that it had simply stumbled upon on their travels around the world. Before long these were on the shelves of high street institutions like Habitat and The Body Shop. For the next two decades, Rex London continued to discover and deliver these Gifts of Random Kindness, until the company decided it was time not only to choose products it liked but also to design them. From floral patterns to adorable animals, Rex has loved creating colourful and playful prints that stand out and bring joy.... read more
Setting up a new business is no easy feat, it takes planning, time and dedication. Once you have made a bit of a name for yourself, have started to build up some brand awareness and a customer base, as well as a comfortable number of sales every month, it's only a matter of time before you start thinking about the next step. In this article, Sara Davies discusses business strategies that will help grow your confidence and grow your business.... read more
Any buyer will know that the process of purchasing holds more than meets the eye. Equally, any salesperson will know that your pitch should be perfectly tailored to your audience. But what about when that audience is from overseas? The cultural differences in US and UK retail buying are more numerous than you might think. So, what can we learn from purchasing across the pond? Retail expert, Tim Bush, shared his expert insights into the mind of a US buyer at Spring Fair @Home. Discover his top tips for taking your brand across the pond.... read more
Show organiser Hale Events has announced that the 2021 edition of Giving & Living, which usually takes place in Exeter, will be an online event running from 10th-12th May, 2021. This is when the physical event was due to take place until ongoing lockdown restrictions meant it was no longer viable. The digital event will offer a superb product sourcing opportunity to both local retailers and those from further afield who might not have had the chance to sample the delights of this wonderful regional show in previous years. The British economy is like a coiled spring on tenterhooks waiting to unwind and there is an excellent chance that the South West region – the traditional home base of Giving & Living – is set for a bumper tourist season. The exhibition will feature a large and varied selection of retail-ready suppliers presenting a wide variety of lovely new products, many of which are locally produced in the South West or made by hand in other parts of the UK.... read more
Sara Davies discusses how to create a positive working environment with proactive employees.Every business owner wants to make sure that their employees are motivated. After all, highly engaged staff are more productive and contribute to a positive working environment. When people feel more motivated in their careers, they are more likely to work hard, show commitment, produce better work and take a vested interest in their career development at the company. Learning new skills and progressing into different roles encourages people to stay with the business and ultimately, secures the company's future workforce. As a business leader, we want our employees to enjoy work so that they feel content and want to remain part of the team for years to come. I have found that there are some really simple, easy things that can be implemented to motivate everyone, regardless of their role or position.... read more
Setting the scene for the new year, design-led retail event, Top Drawer, has released their spring/summer 2021 trends forecast based on new designs and product launches by their network of more than 500 leading lifestyle brands across the show's virtual platform, On Demand.... read more
Thomas Bradley, a content writer at Schaetzl, looks at how the nostalgia trend is driving sales of personalised products. The personalisation of gifts has boomed over the last few years. Everything from drinking glasses to sweet jars and suitcases with people's faces on are available to buy as personal products. It's estimated that the global market for personalisation will reach $31.6 billion by 2021. The growing gift culture is certainly helping to spearhead these predicted figures. The use of mass customisation means businesses can produce on a large scale while satisfying a customer's needs for individuality. One trend that is helping to drive the sales of personalised products is nostalgia. Retro sweets, jigsaw puzzles, personalised comic books and other forms of memorabilia are pulling at the heartstrings – and purse strings – of consumers across the UK.... read more
FSB National Chairman Mike Cherry looks at the ramifications of fake reviews for small businesses, and calls on the Government to do more. In the 1990s, we could only dream of a world where we could buy anything at the click of a button from the comfort of our homes. But today, it's a multimillion-pound industry taking the world by storm, with small firms everywhere embracing the digital trade revolution to sell their services across the globe.... read more
Admittedly, if you want to be an IP lawyer you need to know a great deal about this complex set of laws but for a designer, in whatever discipline or sector, learning the basics about the intellectual property rights that you create and putting some common sense and practical protocols in place can stand you in good stead towards design protection to achieve growth. With a seismic shift towards online trading, it is now more important than ever to create a simple, proactive approach to the intellectual property you are creating to ensure that your designs are safe, from idea to marketplace.... read more
Even with the focus shifting to online trade during this tumultuous year, the window display remains king, says Wild Things Gifts. Retailers who overlook this powerful part of the customer journey do so at their peril, because even if the door is closed, potential customers still routinely engage with what may be the greatest opportunity to drive sales. The right stock coupled with a strong directive on where to buy it – be that online or when the store is next open – can make all the difference.... read more
Lockdown has seen the spread of mental wellbeing and self-care into the hobby world. From crocheting to watercolours, creative pursuits have become more important than ever to consumers looking for something different to pass the time. Early indications suggest this trend has no signs of slowing. As more people are interested in productive and creative hobbies, how can you capitalise on this gift market? Autumn Fair posed the question to our expert panel, to find out their views.... read more
Christmas is the biggest season of the year in retail. As retailers we want to make the most out of the last quarter, which is why it's vital to plan, plan, plan. We, like others, have no idea of what the next year may hold, so it's important that we put things in place and think outside of the box. Natasha Necati from CraftyArts gives her advice. Natasha Necati runs the family business craftyarts.co.uk together with her husband. CraftyArts is a multi-award-winning e-commerce retail outlet, where Natasha has gained over 12 years' experience in running the business. She's an expert in this field, enabling Crafty Arts to grow to become a multi-million-pound company. They also run Art of Business which is a teaching platform for shop owners and online retailers wanting to grow their business... read more
by Molly&Izzie began in 2015 as a side hustle when founder Sarah Patterson decided to use her graphic design training to launch a range of wedding stationery. This business gradually expanded to include art prints based around celebrating important moments. The business grew slowly and by early 2016 I was also designing and producing business stationery for small businesses. Here, Sarah Patterson talks us through the brands evolution from wedding stationery to the newest eco-jewellery range... read more
Squire's Garden Centres has released the results of its recent "Gardening during Lockdown" survey, with the results making for positive reading for the gardening industry.... read more
With messages of love, condolences and congratulations happening even during the hard times of lockdown, greeting cards have remained steadfast sellers, and its not hard to see why with this stellar lot... read more
The UK Government has supported wages of 1.73 million workers across wholesale and retail sector during the COVID-19 pandemic. Here's more information about the schemes... read more
Nick Howes, managing director at Leadership Management International UK, discusses how to maintain business productivity during a period of disruption with clear actions to undertake... read more
We throw the spotlight on some must-have accessories for men, which are set to be great pick up gift items in-store or online as lockdown rules loosen... read more
Hyve Group is pleased to announce Autumn Fair @ Home, Glee Gathering and Fashion Together (comprising Pure, Pure Origin, Moda and Scoop), three completely virtual forums happening this September. These forums will provide exhibitors and attendees with the opportunity to showcase and discover new products, engage with suppliers via "The Virtual Showroom", and hear market leading content from retailers and trend forecasters on what 2021 may hold for the industry and how they can kick-start their own sales now.... read more