Wax Lyrical, one of the UK’s leading heritage home fragrance brands, has announced the launch of its new e-commerce platform, giving consumers the opportunity to purchase its collections directly.
The launch marks an exciting new chapter for Wax Lyrical, creating a more direct relationship with its customers while making it simpler than ever to enjoy its fragrances at home or find a thoughtful gift for someone special.
Commenting on the new website launch, Wax Lyrical's Managing Director Shaun Dubberley says, 'Our new DTC website will offer customers a convenient and inspiring way to explore our huge portfolio of products, with a seamless shopping experience designed around our passion for fragrance. Opening our digital doors directly to our customers is a significant step for us. We are thrilled to offer the complete Wax Lyrical experience in one place.'
The new website is now live at https://www.waxlyrical.com, visit to shop the full Collection.
