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Inside Out Toys, a leading UK distributor of sustainable and educational toys, is excited to announce a new partnership with innovative toy brand Smartivity.
From 1st July 2025, Inside Out Toys will become the exclusive UK distributor for a range of Smartivity STEM-based construction and science kits, aimed at children aged 6 years and above.
Designed to inspire young minds through hands-on play, Smartivity kits combine STEM learning (Science, Technology, Engineering, and Maths) with creative construction to provide hours of educational fun.
The range includes everything from mechanical models to art-meets-engineering projects, all made from high-quality, sustainable materials.
With retail prices starting at just £11.99, Smartivity kits offer accessible and engaging options for independent toy and gift retailers, garden centres, museums, and educational stores.
Posted: 19 June 2025
The very special 'According to Blower' VE Day 80th Anniversary 1000-piece puzzle, celebrates the freedom and hope that VE Day brought to the nation. After six very long years of hardship and dark days of war, a brighter more prosperous future emerged. This beautifully illustrated, anniversary puzzle by artist Patrick Blower, honours those who fought for our freedom and helped shape Britain into what it is today.
The latest design in The Telegraph's best-selling 'According to Blower' range is an eagerly anticipated masterpiece. Depicting scenes of troops, tanks, fighter jets and warships in battle, alongside iconic headlines, leaders and the women who kept calm and carried on, this puzzle captures the spirit of VE Day in cartoon form.
It's a joyful tribute to the celebrations, when people lined the streets, waved flags and joined street parties, a truly remarkable moment in history! Keep the memory alive... piece together this unforgettable chapter and honour those who fought for victory.
Posted: 22 April 2025
Annual figures released by the British Toy & Hobby Association (BTHA) and Circana, have revealed that toys under £15 continue to rise in popularity in today's challenging economic climate.
Officially unveiled at Toy Fair at Olympia London, the latest statistics show that 47 percent of the UK toy market in 2024 was dominated by sales under £15, which equated to 80 percent units overall. Meanwhile, Pocket Money toys costing less than £10 took up 28 percent of market share.
These are predominantly made up of classic lines like Paw Patrol Vehicles and Pup from Spin Master Toys, Dobble from Asmodee, and Sea Monkeys from Bandai. The increasing popularity of Collectibles was important for driving sales of Pocket Money toys throughout the year, with the overall Collectibles sector generating 1 in 5 toy sales last year, with an average price of £7.59.
Posted: 24 March 2025
Home and gifting company Widdop & Co. has announced the launch of its latest product range: Softies, a collection of plush cuddly toys and gifts designed to bring joy to children and adults alike.
The new line features charming characters from teddies to turtles, bunnies to brown foxes.
Developed by Widdop & Co.'s CEO, Stephen Illingworth, this heartwarming collection was inspired by the children of the company's team, including Stephen's own kids. "This range is close to my heart," said Stephen.
"The names of these cuddly companions, like Talia and Hudson, were lovingly chosen thanks to our team's children and my own family. It's a celebration of the creativity and innocence that kids bring into our lives."
Posted: 28 January 2025
Smart Toys and Games has unveiled that SmartGames has added more award wins to its ever-growing collection, having been recognised in both the Right Start Awards and the Imagination Gaming Awards.
Now in its seventh year, the Right Start Awards aim to recognise the toys that offer true value for money.
All of the award-winning toys, books and nursery items have been road-tested by parents and children at home and carefully selected as winners based on if they are long-lasting, durable, appealing and help save the planet - Smart Toys and Games are thrilled both Smart Dog and 5 Little Birds have been recognised.
Posted: 21 October 2024
