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Check out these related news stories from Gift Focus magazine

The Puppet Company and the Natural History Museum announce new collection

The Puppet Company is announcing its second product launch with licensing partner the Natural History Museum: a miniature Dinosaur Plush collection featuring six legendary prehistoric species – Stegosaurus, Tyrannosaurus rex, Triceratops, Velociraptor, Diplodocus and Quetzalcoatlus.

The new launch joins the incredible large-sized plush already at retail.

The new launch was highlighted in late January at The Puppet Company's Toy Fair stand, where it received an excellent response and was one of the main stand attractions.

The initial range of six palaeontologist-approved prehistoric plush launched in October 2025, vividly and accurately recreating five Dinosaurs and one Pterosaur as soft toys ranging in size from 25cm to 48cm.

Posted: 16 March 2026

The Puppet Company expands its commercial team with strategic appointment

The Puppet Company, the family-run world leader in puppets and soft toys is delighted to announce the appointment of a new Sales Manager, as the brand welcomes Nicola Mawby to its team.

With a strong passion for the toy and gift industry, Nicola has worked with several leading brands during her 20+ year career. In her most recent role as National Account Manager at Warmies, Nicola established a wealth of knowledge and nurtured a number of long-lasting relationships with key contacts at both independent and multiple retail accounts, making her the perfect candidate.

Speaking about her new role, Nicola said: "I have admired The Puppet Company for many years, so joining the team is a real coup for me. It's a lovely business with great brand recognition and two fantastic brands – The Puppet Company and Wilberry Toys.

Posted: 27 October 2025