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Smart Toys and Games acquires the Happy Puzzle Company

Belgian puzzles and games company Smart Toys and Games has announced the acquisition of the The Happy Puzzle Company.

Over the course of nearly three decades the Happy Puzzle Company, a Hertfordshire-based company known for its successful B2C operations in the UK, has reached a customer base of over 400,000 happy puzzlers and a presence in over 14,000 UK schools.

In recent years it has also experienced major growth in the B2B market, with international distribution now in over 20 countries.

Posted: 3 August 2022

Royal Horticultural Society and Surface View launch new prints for children’s market

Continuing its successful partnership with online interiors brand Surface View, the Royal Horticultural Society (RHS) has announced the launch of a new collection of flora and fauna-themed prints that can be used for decorating children's bedrooms and play areas.

The prints are based on specially created designs from the RHS children's style guide, which develops designs inspired by artwork from the RHS Lindley Collections, the world's finest collection of botanical art. The Surface View service allows the prints based on these designs to be customised, cropped and scaled to customers' exact specifications to illustrate a wide range of home interior products, from murals, canvases and wall hangings to ceramic tiles and much more.

Posted: 27 July 2022

Inside Out Toys becomes sole UK distributor of games by Scratch Europe

Inside Out Toys (IOT) has become the sole UK distributor of a range of puzzles and games made from recycled card by Scratch Europe, adding to its portfolio of sustainable toy brands.

IOT will launch the brand at the Home & Gift Buyers Festival in Harrogate next month, when stock will be available for immediate delivery.

Fuelled by its recent success at the Gift of the Year Awards with two of its brands, the family-owned and run small business is dedicated to growing its business in the sustainable toy and gift market and decided to complement its existing brands by adding a range of jigsaw puzzles.

Posted: 6 July 2022

Gibsons offers free puzzles to help support their customers

Gibsons, the family-owned jigsaw puzzle and board game company, has coined June as 'Kindness Month' and launched their #PuzzleItForward campaign. Running from the 1st-30th June, the campaign challenges Gibsons' trade customers to gift a completely free puzzle to their shoppers and brighten their day.

Alternatively, puzzlers can make a purchase directly from the Gibsons website between 1st-30th June and they will receive one free puzzle with their order. Minimum order spend is £10 and the free puzzle will be automatically added to their delivery.

Jigsaw puzzles have been scientifically proven to boost one's mental health through the meditative benefits and separation from digital devices. Piecing together a jigsaw is a great way to combat stress, but it is also beneficial for your physical health too. By refocusing the mind away from negative and stressful thoughts decreases your cortisol and blood pressure levels, making both your body and mind healthy (Dr Newton, 2017).

Posted: 1 June 2022

Toy brand Lilliputiens launches pop-up store in Harrods

Toy brand Lilliputiens, has launched an exclusive pop-up shop at the department store, Harrods. Open for six weeks, the iconic Belgium company will showcase its collection of imaginative toys at the world-renowned children's department on the 4th floor, as well as online at the luxury online retailer.

The Pop-up shop will feature more than 30 products from the brand that prides itself on the core beliefs that every toy should be smart, sparkling, innovative and support bonding.

This ethos is thoughtfully woven into every timeless design, promising to offer a wonderful world of discovery, and imaginative play.

Posted: 23 May 2022

aden + Anais launches new organic collection

aden + anais, the brand widely known for its iconic muslin swaddling, sleeping, feeding and bath time products, has launched an organic collection.

This consciously curated collection is made exclusively using 100% organic cotton muslin and is the first collection by aden + anais to be GOTS Certified - from farm to final product, aden + anais produces to the strictest ecological, social and processing standards.

The colour palette across the designs is delicate and soft, inspired by the forest, in warm tones of blue, wheat, grey, sage, blush and amber. It comprises three distinctive hand printed designs: animal kingdom, earthly and outdoors.

Posted: 11 May 2022

Toy brand Lilliputiens launches in the UK

Toy brand Lilliputiens is thrilled to bring a whole new world of wonders to the UK. Originating in Belgium, the inspired and enchanting toy brand is thrilled to launch its much-loved range to the British market this spring.

One product collection destined to be a best seller over here is the charming and multifunctional 'My First Farm' and 'Noah's Ark'. Like all Lilliputiens toys, what you see isn't just what you get as these timeless and thoughtful toys offer a wonderful world of discovery, sparking little imaginations and bringing so much more to playtime.

Posted: 15 April 2022

dantoy launches Blue Marine Toys line made from recycled maritime materials

dantoy has launched its newest line – Blue Marine Toys, a range made from recycled maritime materials. 

The launch follows a successful few years for the company; in 2018 dantoy launched its BIO-line, which was made from sugarcane, then in 2020 dantoy launched the Green Bean line, products made from internal waste. Last year, dantoy unveiled its Take Back Strategy, in which it collects damaged dantoy toys to turn them into brand new ones. 

Marck Matthiasen, CEO dantoy, says, "Sustainability is not just a trend – it's our DNA. By being open and welcoming the use of new materials, we can crack the need for new materials. It is a long and hard battle but here at dantoy it is a natural part of how we work and think."

Posted: 25 February 2022

Bachmann Europe appointed as UK and Ireland distributor for Günther toys

Bachmann Europe has announced its appointment as a UK and Ireland distributor for the Günther range of outdoor toys.

For more than 65 years Günther has been developing and producing 'Anything that Flies!' – classic children's kites, dynamic stunt kites, model aircraft, gliders, and a variety of airborne toys. Many of the products are made in their factory in Germany, where they are manufactured to the highest of standards.

The brand ethos is to encourage families away from screens and get back to the great outdoors.

Posted: 2 February 2022

The Puppet Company signs soft toy contract with WWF-UK

The Puppet Company, the largest wholesaler of puppets and soft toys in Europe, has announced that it has signed a contract with WWF-UK as the new supplier of the soft toys sent to supporters who take out a WWF-UK animal adoption.

The Puppet Company has also announced its accreditation with the eco label Blue Angel. The Puppet Company is the only UK toy company accredited and one of only two toy companies in Europe to be awarded this certification for soft toys, which reduces impacts on the environment.

Posted: 10 December 2021