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US hydration brand, Owala, has appointed Unify Brand Partnerships as its exclusive UK distributor, marking the brand's first dedicated retail and logistics base in Britain.
The partnership is designed to accelerate Owala's expansion into the UK's growing reusable-bottle market. The sector was forecast by Mintel's UK Water and Hydration Drinks Report Report (released in August 2023) to reach £733.5 million by 2032 in the UK.
Founded in 2020, Owala has rapidly become the best-selling water-bottle brand in the United States, recognised for its patented FreeSip® spout and bold colour palettes. The UK agreement with Unify Brand Partnerships allows expanded availability through major retailers, specialist lifestyle stores and e-commerce channels from mid-April 2026.
In the early stages of its appointment, Unify Brand Partnerships can confirm the onboarding of Brown Thomas and Arnotts in Ireland, Fenwick and Next in the UK.
Posted: 25 May 2026
