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Fanattik has announced the renewal and significant expansion of its licensing agreement with Hasbro.
This extended partnership covers the iconic brands of Dungeons & Dragons (D&D), Magic: The Gathering and Transformers, and now adds Power Rangers and Baldur's Gate 3 (one of the highest rated video games of all time set in the universe of D&D), to the Fanattik's portfolio. The agreement also introduces new product categories including gifts, homewares, home décor and collectibles, plus opens the Japanese market for several titles.
"We already supply pop culture retailers in Europe, Australasia, MENA and North America. Japan is a market we wanted to focus on with titles such as MAGIC: THE GATHERING, which is very popular in this market." says Anthony Marks, CEO Fanattik.
Posted: 6 July 2026
US hydration brand, Owala, has appointed Unify Brand Partnerships as its exclusive UK distributor, marking the brand's first dedicated retail and logistics base in Britain.
The partnership is designed to accelerate Owala's expansion into the UK's growing reusable-bottle market. The sector was forecast by Mintel's UK Water and Hydration Drinks Report Report (released in August 2023) to reach £733.5 million by 2032 in the UK.
Founded in 2020, Owala has rapidly become the best-selling water-bottle brand in the United States, recognised for its patented FreeSip® spout and bold colour palettes. The UK agreement with Unify Brand Partnerships allows expanded availability through major retailers, specialist lifestyle stores and e-commerce channels from mid-April 2026.
In the early stages of its appointment, Unify Brand Partnerships can confirm the onboarding of Brown Thomas and Arnotts in Ireland, Fenwick and Next in the UK.
Posted: 25 May 2026
