International Jewellery London (IJL) 2017 is launching a special complementary support programme for all exhibitors to ensure they maximise their experience and commercial success at this year's show. The programme is an integral part of the #withyou campaign, designed to showcase IJL's continuing commitment to provide year-round support to the UK and international jewellery sector.
A comprehensive programme of pre-show support includes online assistance, tailored blog content and webinars on exhibiting guidelines. The initiative comes together in a one day, free-to-attend, Summer Masterclass on 15th June, where all IJL exhibitors are invited to learn from inspiring industry leaders providing mentorship and guidance on getting the most out of networking, PR and marketing opportunities. The IJL show team will also provide top tips on exhibiting, operations and matchmaking opportunities to help boost buyer networking opportunities.
Following the Masterclass in the morning, Design Gallery Exhibitors are invited to stay for a tailored Designer/ Designer Maker programme in the afternoon, where they will receive guidance on how best to achieve stand-out visibility amongst buyers at the show, invaluable top tips on how to be IJL Ready, covering topics such as Price Points, Distribution, Quantities, Stand Display, PR and Networking.
The experienced line-up of speakers include Jo Henderson, Jewellery Business and Training Consultant JHJC; Lyndsey Straughton, Jewellery Industry Promotions Ambassador of the NAJ and Aldyth Crowther, Independent Design Professional. They'll share valuable PR and marketing advice, as well as networking skill aids and constructive operational tactics.
Exhibitors who cannot make the Masterclass will still receive materials, online support and webinars that will cover these topics, ensuring that everyone is IJL ready.
Hosting the Masterclass, Sam Willoughby, Event Director, explains, “Exhibiting at IJL can be a daunting experience - three busy days which are the culmination of months of creative energy and planning. As organisers, we want all our exhibitors to have a productive and successful show and hope that these programmes will help cement their successes.”
“Trade shows are still regarded as one of the best ways in which to launch a brand or collection, open new accounts and nurture relationships with existing clients or industry contacts. Juggling all three is no mean feat and we are excited to assist IJL with their impressive programme of support for new and existing exhibitors, many of whom are NAJ members,” says Michael Rawlinson, Chief Executive, NAJ.
Leading designer, Andrew Geoghegan, adds, “As a designer I find myself totally absorbed pre-show in fine-tuning my collection. The preparation of equally important marketing materials, press releases and invites can easily take second place which is not a wise move! This programme, especially with the IJL designer masterclass, will help us all get the most from the show – a win-win experience.”
Jo Henderson, Jewellery Business and Training Consultant JHJC, and speaker at the Designer Support Masterclass, comments: “It doesn't matter whether you are launching for the first time or are a seasoned exhibitor. A trade show, with the prestige of IJL, represents a very important date in your calendar. I'll be giving practical advice that you can start acting on in advance of the show, during the show, and following the show. Maximise your potential and don't let this opportunity go to waste.”
The Masterclass will be held in Central London on 15th June 2017. To book a place and start the Exhibitor Journey with IJL, go to www.jewellerylondon.co.uk/exhibitormasterclass
Posted: 22 March 2019