Voyado, the Swedish retail technology platform, has unveiled new research into UK consumer spending habits, revealing a strong preference for in-store shopping across the UK's leading retail brands.
The study, which surveyed 2,000 UK consumers, highlights the continued appeal of physical stores, even with a flourishing e-commerce landscape.
According to the research, John Lewis and Next are among the few retailers where online preference exists, with 17 percent of consumers opting for digital shopping. At Marks & Spencer, 45 percent of shoppers prefer in-store visits, while UK supermarket clothing brands F&F Clothing from Tesco (50 percent) and George at ASDA (42 percent) see significantly more engagement in physical retail spaces than online.
Posted: 8 April 2025