The organiser of Autumn Fair, i2i Events Group, has unveiled a new website and refreshed branding for the September 2015 exhibition. The new site, which was developed by ASP, includes a 'wish list' functionality that mirrors some of the world's most successful e-commerce sites and provides a year-round exhibition shopping experience for the retail community.
The addition of a wish-list enables browsers to add favoured items to an online shopping cart, making retail trade buying possible for 365 days of the year. This easy to use buying tool is designed to help Autumn Fair visitors navigate one of the largest new product selections available to the trade ahead of Christmas.
Autumn Fair Brand Manager Kate Disley comments: “I'm delighted to unveil the new website for Autumn Fair, which has been in development for several months and represents a significant investment in the show by i2i Events. “The exciting new functionality we've introduced will greatly enhance the product sourcing experience for many thousands of retailers who want to see what's on offer at Autumn Fair and browse our website for inspiration. As far as we are aware it's the first time such technology has been implemented by a retail exhibition organiser. ”
The Autumn Fair website can be shopped in the same manner as the show, by product category or direct searches for specific exhibitors. As soon as something of interest is spotted a user simply clicks the star on the product image to start creating a wish list. As with popular consumer shopping sites, the personalised 'My Wish List' can be viewed at the top right corner of the website and emailed to the user ahead of the exhibition to facilitate the Autumn Fair product-sourcing experience.
A new website with similar functionality is already in place for sister event Pure London and the same technology is due to be rolled out for Spring Fair 2016 later this year.
Autumn Fair 2015 takes place from September 6th – 9th at The NEC Birmingham. For more information and to register for free, visit the new website and start creating your own wish list, www.autumnfair.com
Posted: 22 March 2019