Parragon, global creator of books and gifts, and The World of Eric Carle, the award-winning brand based on works by the acclaimed children's author and illustrator, have partnered to create a new and exciting collection of children's novelty stationery, activities and gifts featuring Carle's signature artwork, including the beloved 'The Very Hungry Caterpillar'. The Joester Loria Group, worldwide licensing agent for The World of Eric Carle, brokered the deal.
Beginning in February 2016, Parragon will launch an initial range of new interactive, novelty formats and creative gift sets featuring Carle's distinctive art and iconic characters. The range will offer a variety of innovative product formats, from activity pads with collectible cover-mounted gifts and toys, and carry-along activity sets, to the exciting premiere of Parragon's new-to-market formats, including a 'Storytime 4-in-1 Activity Game Set', an 'Activity and Jigsaw Puzzle Set', a 'Show & Tell A Story Set' and more. Parragon's extensive distribution into retail and direct to consumer sectors will ensure The World of Eric Carle will be readily accessible throughout the USA and Canada.
Posted: 22 March 2019