Yardley London introduces the new floral Bath & Body collection

Yardley London introduces the new floral Bath & Body collection

New for spring 2014 and in response to qualitative consumer research, British fragrance house Yardley London extends its offering in the mass toiletries category with the new floral Bath & Body collection, an affordable line clearly differentiated from its core classic range by composition, price point and design to appeal to a new, younger female BC1 35+ audience.

Launching nationwide in Superdrug stores and online in March, with other national retailers and independent stores to follow from April, the new Bath & Body collection will be supported by a £750k print & digital advertising media campaign, as well as nationwide sampling throughout summer 2014 to create awareness and stimulate trial.

Capitalising on consumer demand for high quality, home-grown and affordable bathing products, the range is presented in fresh, impactful packaging with a bright, colourful floral design to create a new, modern British classic. Consisting of Moisturising Body Washes, Hydrating & Enriching Body Lotions and Nourishing Hand & Nail Creams, the new collection combines quality ingredients infused in three contemporary floral scents, leaving skin feeling soft, smooth, sensual and delicately fragranced.

The fresh floral fragrance of Uplifting Daisy - A dewy, fresh green floral fragrance opening with a burst of fresh green leaves and apple with a heart of hyacinth and white rose, enhanced with warm base notes of sandalwood and musk.

The fruity floral scent of Energising Peony - A modern fruity, floral fragrance with top notes of fresh green leaves, complemented at its heart by a combination of peony flower, red currant, geranium and heliotrope with undertones of warm amber.

The exotic scent of Invigorating Blue Orchid - An exotic scent opening with a mix of fresh juicy fruits: mango, orange and redcurrant with a floral, sensual heart blending water lily, bluebell and vanilla orchid, with warm woody base notes of cedarwoods, mahogany and tonka bean.

Products include a moisturising body wash, hydrating and enriching body lotion and nourishing hand and nail cream.

Visit www.yardleylondon.co.uk to find out more.

Posted: 22 March 2019

 
 
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