Spring Fair International is finally here!

Spring Fair International is finally here!

The mammoth buying event is finally here, starting on Sunday 3rd February and running until Thursday at the NEC, Birmingham.

Spring Fair has a new programme of investment for 2013. i2i Events Group has ploughed a further £600,000 into the 2013 edition, bringing the total to £2.3m in three years. With 3,100 exhibitors launching more than 300,000 new products, the event attracts up to 75,000 visitors from over 130 different countries each year.

Spring Fair has already increased its exhibitor numbers by eight per cent for 2013, a significant achievement given the tough economical situation and challenges faced by the retail industry. Major growth sectors include Contemporary Gift & Home (up 21 per cent year-on-year), Home Interiors & Furniture (up 10 per cent year-on-year), Fashion Jewellery & Accessories (up 12 per cent year-on-year) and Children's Gifts, Toys & Gadgets (up six per cent year-on-year).

A new hosted buyer programme will attract more key overseas retailers to the NEC, and result in increased orders for exhibitors. At the heart of the programme will be the inaugural World Congress for Department Store Buyers held at Spring Fair, which will involve retail tours, gala dinners and trend seminars to guide high level buying. The programme will be run by Csilla Gemeskuti, an experienced Buyer Manager.

Identify new trends and track down the most exciting new suppliers and ranges with six key buying trails – Creative Britain, Licensed Product, Retail Services, New Product, Exporter and Ethical Product. Look out for the logos on exhibitor web profiles, in the Little Black Book and on stands at the show.

Spring Fair 2013 will also herald the introduction of a new merchandising feature in Christmas Gifts; a new e-commerce theatre in Volume Gifts; a buyer lounge in the Greetings Hall; a Home Fragrance Emporium in Hall 7, along with new entrance points in the atrium and Hall 12 to improve the spread of footfall.

This is the first time Spring Fair has produced dedicated feature areas – other than bars and cafes – in the Gift, Home and Volume halls, reflecting both the importance of this sector in terms of volume, budget and variety of products to the UK's street markets and European retail trade.

Opening in Hall 10, Outdoor Living & Leisure will serve the significant number of Spring Fair visitors who expressed a primary or secondary interest in this product category. Show organiser, i2i Events Group, has been working in partnership with the Garden Industry Manufacturers Association (GIMA) to develop the new zone, which will incorporate a dedicated GIMA member's village. Children's Gifts, Toys & Gadgets is one of the most important sectors at Spring Fair, and also one of the largest presentations of children's gift products to be found under one roof anywhere in the UK.

A great highlight at the Gift Box will be the appearances of TV presenter, craft and property expert, Kirstie Allsopp on Monday 4th February. Kirstie will present great ideas for Inspirational Window Dressing around Christmas, and will also participate in a much anticipated interview and Q&A session at the Trend Briefing and Seminar Theatre.

New features will join existing favourites such as The Trend Bar, The Licensing Lounge, Cook Live!, The Stage, Toy Demo Area, Fashion Accessories Catwalk and The Jewellery Show Catwalk Cafe. There will be plenty of benches dotted around the halls, giving visitors plenty of opportunity to sit down! Don't forget to pick up one of the free apples that will be given out at the show.

Visit www.springfair.com for more information and to register for your visitor badge.

Posted: 22 March 2019

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