Italian inspired beauty brand Di Palomo has launched the Tuscan Rose collection, a new bath, body and fragrance line that consists of 16 individual products and sets. This latest addition to Di Palomo's offering – which includes four other collections – will be on shelf from 1st December across the UK.
As Di Palomo has achieved a loyal customer following over the last 10 years, the new Tuscan Rose collection not only had to fit in with the existing offering, but also had to meet the expectations of the customers and buyers.
“Based on the feedback from several buyers who told us they loved the idea of a contemporary rose based product line, we came up with the idea of creating the Tuscan Rose collection,” says Rob Tyler, Sales Director of Di Palomo. “Of course, making sure that we met the high expectations of buyers – and ultimately our customers – was a challenge, especially as we have a reputation for great quality fragrances and products and exquisite packaging design. The Tuscan Rose range has truly been created by and for our customers as we took on board all the advice from our buyer contacts who told us exactly what they thought the Di Palomo customer would want to purchase. The result is a beautiful collection that complements our already established product offering very well.”
For more information on the brand, visit www.dipalomo.com
Posted: 22 March 2019