Innovative product packaging

Innovative product packaging

Design agency, Parker Williams, has developed and designed a brand new packaging concept for an exclusive collection of handcrafted jewellery for gift retailer, Oliver Bonas.

Each piece of jewellery in the Ju Ju range is wrapped in a gift envelope, which once opened, transforms into a photo frame, complete with a choice of interchangeable message cards.

Parker Williams developed the idea from concept and naming, through to the design of the photo-frame packaging and message cards.

Kate Bradford, managing director at Parker Williams, commented: "The Ju Ju range represents a milestone in product packaging."

Posted: 22 March 2019

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by Molly&Izzie