The Toy Trust was delighted to present a cheque for £50,000 to The Movement Centre, a national children’s physiotherapy charity based in Oswestry, Shropshire. The money was raised by the toy industry through this summer’s Mega Midsummer Mayhem campaign, and the cheque was handed over on Thursday 5 November 2026. The donation will help The Movement Centre reach more children and young people with movement disabilities through Targeted Training, its specialist physiotherapy programme, which is offered free of charge to families.
This year, people from right across the toy industry took on some truly epic challenges in order to raise money. People cycled from London to Paris, ran the London Marathon and braved Tough Mudder, while others organised sip and paint evenings and many more events.
Every penny counts. The Toy Trust would like to thank everyone who donated, took part or cheered on a colleague; this donation simply wouldn't have been possible without you.
Helping more children than ever
The Toy Trust's support comes at a time when demand for The Movement Centre's services has never been higher. Almost 100 children are now receiving its therapy, up from 37 last year. The charity aims to support 120 children at any one time over the next 12 months, rising to 329 by the end of 2029.
The Movement Centre said: "In a year where demand for our unique services has never been greater, paired with feeling the real financial pressures that many charities are currently experiencing, the support from Toy Trust has been exceptional. Knowing about the pledge of £50,000 has enabled us to continue on our path of growth, to be able to start more children than ever on their Targeted Training journey.
"This investment will help us increase access to our services, strengthen clinical capacity, make better use of specialist equipment and improve accessibility through our outreach provision. Together, we can unlock movement, transform lives and give more children the opportunity to reach their full potential."
Meeting Freddy
At the presentation, the Toy Trust team met three-year-old Freddy Williams and his parents, Claudia and Michael. Freddy has been having treatment at The Movement Centre since January 2026, and meeting him and his family was the best possible reminder of what all those miles, medals and muddy finish lines were for.
More ways to support the Toy Trust
Mega Midsummer Mayhem may be over for 2026, but there are plenty more ways to get involved and help the Toy Trust keep supporting amazing charities like The Movement Centre.
Pictured, Katrina Lewis, Trustee, The Movement Centre; Claire Keers, Clinical Lead, The Movement Centre; Curtis Langley, Strategic Partnerships Manager, The Movement Centre ; Ann Norwood, Childrens Therapy Assistant, The Movement Centre; Sam Pritchard, Student Physio, The Movement Centre; Christine Nicholls, Chair of The Toy Trust Charity Committee, on behalf of the BTHA ; Anna Chapman, VP Licensing, Just Play, on behalf of the BTHA; Andrew Donald, representing Golden Bear, who took part in the London to Paris Cycle Challenge; Freddy Williams, aged 3, with his mum Claudia and dad Michael Williams
