Following the success of the Disney Mulan collection earlier in the year, Superdrug has once again partnered with Mad Beauty to launch an exclusive Minnie Magic collection of beauty essentials, bath products & lifestyle accessories.
'Bring the gift of Minnie Magic this Christmas' range includes Minnie Lip Scrub & Balm, Minnie Hair Slides, Minnie Hairbrush set and Minnie Hand Cream set.
Another partnership for Mad Beauty who even in this turbulent year are seeing great opportunity.
Julia Cash, creative director/owner, says, "We are very proud & excited as a creative team to launch this beautiful Minnie Mouse inspired Disney Christmas collection with such a valued partner as Superdrug. We have introduced new season gifts such as hair slides, make up brushes & lip scrub & balm sets. As a brand we have to stay fresh & on trend whilst maintaining the Mad Beauty fully compliant quality to give retailers & shoppers something different, which they expect from us."
Mad Beauty has seen significant growth in the last 12 months and is committed to following its strategy of further growth into 2021 and beyond. The company has launched a very wide range of licensed and own brand products for Autumn/Winter as well as recruiting across the company, including new senior hires which further shows their desire to implement their growth plan.