Taylor Herring has teamed with up leading British card brand, Card Factory, on their first ever Christmas PR campaign, Festive Family Photocards. The agency was tasked with devising a big impact creative for Card Factory' most important sales period – the festive season.
Taylor Herring identified the rising trend of personalised family Christmas cards - spurred on by the likes of the Kardashians' lavish annual photoshoots and thought why should this festive tradition just be reserved for those who can afford the glitz and glamour of a personalised photoshoot?
To allow everyone to join in with the festivities, Card Factory are launching pop-up festive photoshoots in stores up and down the country, offering families the chance to have their very own celebrity inspired family Christmas Card photoshoot. Customers can create their cards online, or by simply popping into the nearest participating store. Whilst in store, they will be able to choose from an array of photo backgrounds and festive props, before having their portrait taken by a professional photographer. Each family Christmas card is finished with a personalised message before being printed and delivered directly to the customer's home. All for just £10 for 10 cards. Taylor Herring enlisted the celebrity services of well-loved British TV personalities Stacey Solomon and Joe Swash and family – including new baby Rex – to bring the launch to life. The family were invited to create their own Christmas card with Card Factory and have revealed it today along with behind the scenes video content from the shoot.
Glyn Williams, Customer and Digital Director at Card Factory, said: "Christmas is our most important trading period and we're delighted that this year we've been able to make it the most special yet for our customers. The Festive Family Photocard service was created to give every Card Factory customer the opportunity to take a proper family portrait -, we want every customer to #MakeItATradition. We are so excited about the creative direction we are taking since hiring Taylor Herring and very much look forward to future projects."The Card Factory Festive Family Photocard service will be available online and at select stores across the UK, priced at £10 for 10 cards. The campaign is being delivered by Taylor Herring with production and film managed by St Mark's Studios.