In 2026, Sara Miller London celebrates its 10th anniversary with the launch of a dedicated Anniversary Collection, marking ten years of evolution from premium greeting card start-up to internationally recognised lifestyle brand. Founded in 2016, the British design house quickly became one of the UK’s fastest-growing design brands, selling over one million greeting cards internationally within its first year. Today, the business spans homeware, gifting and fashion accessories, with distribution across 60 international markets and an extensive portfolio of more than 1,000 SKUs.
Founder Sara Miller is an award-winning British designer, shortlisted for over 15 industry awards in the past three years. Named 'Most Promising Young Designer' at the Henries Awards in the brand's launch year, Sara Miller London has since become a five-time winner of 'Best Licensed Fashion or Talent Brand' at the Brand & Lifestyle Licensing Awards (2018–2024), competing alongside global names including David Beckham and Emma Bridgewater.
Known for its bold colour palettes, intricate illustrations and signature gold detailing, the brand has successfully expanded into ceramics, home textiles, luggage, handbags, bath & body and gifting, supported by long-term licensing partnerships including tableware with Portmeirion and collaborations with Elite Tins.
The 10th Anniversary Collection, launching across SS26 and AW26, represents more than a design milestone, it signals the brand's continued focus on strategic growth, scalable product architecture and international expansion. Spanning its most commercially successful categories, from ceramics and outdoor dining to stationery, kitchen storage, tins and handbags, the collection reinforces its premium yet accessible position within the global lifestyle market. Structured as a series of seasonal launches, it aligns with key retail moments throughout the year while maintaining cohesive storytelling across every category.
Reflecting on the milestone, founder Sara Miller comments: "Reaching ten years in business is an incredibly proud moment. What began as a small design studio has grown into a global brand, and the anniversary collection feels like a celebration not just of our designs, but of the partnerships, retailers and customers who have supported us along the way. As we look ahead, our focus remains on thoughtful expansion, creative integrity and building a brand that stands the test of time."
A decade on, Sara Miller London stands as one of Britain's most recognisable and decorated contemporary lifestyle brands, a testament to the enduring power of confident design, cohesive identity and considered growth.
