Pack your bag and get ready for the journey of a lifetime as Frugi unveil its highly anticipated SS18 collection. Inspired by the ultimate globetrotting experience, this collection seeks out colourful wonders and undiscovered lands as it sets out to explore the world!
The Frooglies are back and set to be another tremendous success this season, providing a lovely gift for every little one. This season's Froogli collection includes soft toy and matching comforters in characters including a rabbit, lion and tiger. There's also sensory Froogli rattles featuring a giraffe, elephant and dinosaur!
Commenting on the launch of the SS18 collection, Jeni Bolton, Frugi's Head of Design said, “Our theme for this season is vast, which has allowed the imaginations of our design team run wild (quite literally). The characters, which include camels, crocs, llamas and even unicorns, have been such fun to create and with lots of new items this season, we are very excited to show our retailers. We have some fab trade exclusives to offer too.”
From the depths of the ocean to the highest jungle tree tops, Frugi's SS18 collection will have little ones dancing the conga at the carnival, exploring the hustle and bustle of vibrant cities and hanging ten on a perfect wave. It's time to put a pin on the map, hop on a train with a hippo, camp out with the camels and gaze at stars with a koala bear... there are so many things to discover!
SS18 sees a whole host of exciting new products in Frugi's babywear collection, which caters for newborns up to four years. The all new Percy Panelled Body has an applique chest panel with jersey lining to prevent scratching. The Beau Beach Romper is a soft jersey dungaree with elasticated back channel and concealed poppers. There's also the Willow Cord Bloomers, fine cord shorts with pretty gathers and side pockets as well as an elasticated waist at back for comfort and easy dressing. The Jack Knitted Jumper is back by popular demand, but with an update of intarsia stripes that stop at the chest and a small embroidered rainbow, also with the addition of buttons on both shoulders the neck stretch is improved.
Perfect for ages 2-10, Frugi's Globetrotter themed kidswear certainly won't disappoint! Girls can look forward to brand new, very on trend Charlotte Culottes, which come in three prints. There's also the brand-new Rosa Raglan Jumper, a colour block bomber jacket with heart shape elbow patches and a fun, bold applique. Boys can get excited about the Crantock Colour Block Top, which has fun panelling and character placement including a binocular wearing Koala Bear, fire breathing T-Rex and snorkelling shark. Boys will love the Super Half Zip Jumper, a cosy brushback half zip jumper with rib cuffs and a super fun applique sleeve! SS18 also introduces the Mix and Match 2 Pack PJs for girls and boys!
Posted: 15 March 2019