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International TV production and licensing company Silvergate Media has signed up Rainbow Designs as its plush and toy licensee for Peter Rabbit, its animated TV series for pre-schoolers.
Rainbow Designs are industry leaders in bringing high quality children's and nursery gifts, based on classic children's properties, to retail.
They're now creating a fabulous new range of plush toys for boys and girls and will distribute across the UK and key EMEA territories in 2017. The new collection of toys will be launched at the London & Nuremburg Toy Fairs and Spring Fair in 2017.
Peter Rabbit was developed by Silvergate and Frederick Warne, a Penguin Random House company and the home of the Peter Rabbit brand as well as Potter's publishers since 1902.
Potter's classic character, Peter Rabbit, returned to the small screen in 2013, in a brand new 3D animation series for BBC (CBeebies) and Nickelodeon in the US. It has continued to be a key series for CBeebies, while also airing in the UK on Sky's On-Demand platforms.
Antony Temple, Managing Director, Rainbow Designs said: “We are delighted to be working with Silvergate with the TV Peter Rabbit style guide. We have a great line of soft toys in development, including Lily and friends as well as fun feature plush. Peter Rabbit has long been a part of Rainbow's classic brands DNA and TV is a great fit to our established Classic Peter Rabbit business.”
Posted: 5 October 2016
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