It was announced last night (March 14th) that gin and jigsaws have been added to the basket of goods used to keep track of inflation, which means that jigsaw puzzles are now part of the nation's modern shopping habits. The Office for National Statistics updates the Consumer Price Index basket annually to ensure that it is representative of the types of products bought by UK households. There have been 16 additions to the basket for 2017, including gin, non-dairy milk drinks and jigsaw puzzles, which are intended to be archetypal of adult-type hobbies - a category that until now has been under-represented.
Kate Gibson, MD of the independent, British jigsaw puzzle and games company Gibsons, comments on this announcement:
“We're thrilled to see that jigsaw puzzles are finally getting the recognition they deserve. Over the last few years, demand for puzzles has increased with all age groups taking up this therapeutic and relaxing past time. In a time of austerity, jigsaw puzzling is an affordable hobby and for many a welcome opportunity for some escapism.”
Established in 1919, Gibsons have a wealth of experience when it comes to jigsaw puzzles and find that the best-selling themes tend to invoke a sense of nostalgia. Village scenes painted by artists such as Steve Crisp and Trevor Mitchell are hugely popular as they transport the puzzler to another place and time. Comical scenes are also popular, with cartoonist Mike Jupp's tongue-in-cheek 'I Love…' collection growing in popularity year on year.
Posted: 16 March 2017
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