Slow Seven unveiled at Harrods

Slow Seven unveiled at Harrods

The results for the 2013 Slow Toy Awards are now in! The Slow Toy Movement is the creation of Thierry Bourret, a man whose unfaltering passion to campaign for change has secured the success of this cultural movement, which began in 2011. The disappearance of the more traditional, beautifully crafted wooden toys is at the heart of the movement.

Frustrated by the annual 'Christmas wish lists' which included countless battery operated plastic toys that distract children with noises and lights, Thierry decided to alter the mind-set of those in the toy industry. The concept was met with great interest and thanks to his awards the message has spread far and wide and has even gone global.

The Slow Toy Awards aim to highlight the 'real' toys on the market that inspire children, will stand the test of time and offer true play value. Now in its second year, the awards have captured the attention of millions and this year's winners even include an entry from America and Germany, proving the Slow Toy Movement has captured the world. This year's final Slow Seven are a true reflection of the Slow Toy message. The winners include; the traditional Moover Dolls Pram, the beautifully crafted East Coast Activity Cube, the classic GALT Tiny Trike (, the imaginative HABA My First Play World Fire Brigade, the inspiring Meccano Multi Models Set, the innovative TWIG by Fat Brain Toy Co and the educational Bigjigs Around the World Train Set!

The response to the 2013 awards was overwhelming. Not only was there an unprecedented amount of entries, but with the world famous Harrods department store hosting the event and a panel of admirable judges including life and style editor of the Guardian, Kate Carter and much loved children's TV presenter, Angellica Bell, this year's awards are sure to make their mark once again.

Although there is a place for the technical and mass produced toys of today, the reaction to this movement shows there's certainly a need for 'real toys' too. Commenting on the exciting news announcement, Thierry Bourret said: “I was blown away by the success of the 2012 awards and I wasn't sure we would be able to entice the same interest again, but how wrong was I? The Slow Toy Movement and it's awards seemed to have taken on a life of their own, not only has it engaged industry experts but our campaign has been mentioned in articles not only nationally but internationally too! It was my dream to have this level of appreciation for good quality, well-made toys that encourage traditional play and stimulate a child's imagination and I am just overwhelmed that this is now a reality.

“Not only has the 2013 awards uncovered seven wonderful products, we have also managed to team up with one of the world's most prestigious department stores to help spread the word! I can only hope that the Slow Toy Awards has established its place firmly in the industry, so we can continue to bring the world's best toys to the toy boxes of children in the UK!”

To find out more about the winners, visit

Posted: 15 March 2019

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