Debenhams has announced the launch of its new mobile-enabled site, allowing customers to access the website and shop on their mobiles whenever they need.
The department store group says the launch makes Debenhams the first on the high street to offer a complete package across all mobile technologies. The company reports that the move follows clear demand from customers with traffic from the Debenhams website accessed from mobile phones increasing by 225% from August 2011 compared to the same time last year.
The Debenhams mobile site was developed in house and offers all the functions of the website including store locations and opening hours when on the move. Customers can also watch Debenhams TV through YouTube as well as become a fan on Facebook through the site.
Simon Forster, director for Debenhams.com said: "Mobile continues to form a large part of our digital strategy, as an area which shows no sign of slowing down. We have seen a clear demand for shopping on the go. The addition of the m-site to our mobile offering means that no customer is excluded."
Debenhams is also championing new technology linked to smartphones, with the addition of initiatives such as Aurasma, bringing together TV and print media, and virtual shopping with the integration of QR codes into smaller stores in order to extend the range on offer.
Posted: 22 March 2019