Mad Beauty has expanded its Princess collection with new Pop Princess.Following the success of the company's original Disney Princess range over the last three years, it was time to update and bring in some new, exciting and on trend products.
Shopping habits have also changed so the design team made the decision to focus on a more varied offering such as hair slides, head band and mask sets, and mini eyeshadow palettes.
This Pop Princess design is inspired by the Pop Art movement with saturated colours and bold outlines, which works perfectly ensuring an element of fun.The launch collection consists of 40 pieces of beauty, bath & body essentials, and a few lifestyle accessories. From advent calendars, head band and mask sets, lip balm tins to foot masks, make up bags and night in kits.
Julia Cash, creative director/owner, said, "We are very proud and excited as a creative team to launch this vibrant Pop Art-inspired Disney Princess collection. We have introduced new season gifts such as hair slides, mini eyeshadow palettes and lip & cheek duo, perfect for handbags. As a brand we have to stay fresh and on trend whilst maintaining the Mad Beauty fully compliant quality to give retailers & shoppers something different, which they expect from us."
Mad Beauty has seen huge growth in the last 12 months following its strategy of further growth into 2021 and beyond. Launching such a huge collection for Autumn/Winter and recruiting new senior roles confirms their commitment to this plan.