Phat Kandi, the bittersweet character brand inspired by rule breakers and misfits, has partnered up with Licensing Link Europe for the UK & Eire territory.
The team will be joining the company, which includes EASIA's Empire Multimedia Corp and Italy's Brand Licensing Studio Di Ambra Farioli. Licensing Link Europe currently represents brands such as Molang, Build a Bear Workshop, The Van Gogh Museum and Pantone within its portfolio.
Ian Wickham, director at the agency, said, "Chris and I are both flattered and really excited to be working with such an enthusiastic and proactive licensor. The brand DNA, the handwriting and delivery are going to make for a strong lifestyle statement at a time when individuality is very much embraced."
Phat Kandi is a bold statement brand with a Japanese, edgy twist and lends itself perfectly across consumer products in categories such as fashion, personal care, stationery, and digital campaigns.