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University Games acquires Lagoon

University Games has purchased Lagoon from Asmodee Group – the 14th acquisition for University Games and its third in the UK. 

University Games acquires Lagoon: Image 1 Lagoon was founded in 1988 and has been a part of the UK book, game, gift and puzzle market since its inception.

The company has 175 different lines and specialises in supplying gift shops, book stores and garden centres.

University Games president and co-founder Bob Moog said, "I have admired Lagoon Games and its product line since first meeting Lagoon's founder Simon Meluish in the 1990s on a trip to Chiang Mai, Thailand.
"We plan to keep Lagoon Games true to its British roots while sharing these very special gifts, games, puzzles and books with people around this world."

According to Steve Buckmaster, the head of distribution for Asmodee Group, "We are very pleased University Games and Lagoon are joining forces. The two organisations share the same passions, values and business intuition. We trust that they will further develop the Lagoon brand and strengthen their leading market positions in the UK and abroad."

Richard Wells, Managing Director of University Games UK, commented, "The Lagoon product line perfectly complements the University Games and Paul Lamond Games ranges and the synergy between the companies is close to perfect. Our sales force has known the Lagoon range for years and is really looking forward to introducing it to our broad base of retailers."

University Games UK plans to commence shipping orders no later than 16th June for Lagoon from its fulfilment partner, Import Services. All current orders in house will be transferred to University Games.