Richard Radford from Bioworld International says, "We are delighted to be working with the PEZ brand and look forward to working closely with their creative team to help create a fun, vibrant, lifestyle range in keeping with the brand's own outlook and belief."
Chris Taday, Licensing Link Europe, continued, "We are extremely pleased to have signed Bioworld International as our apparel and accessories licensee for the Pez UK programme, getting off to a great start with leading online retailer Boohoo.com. PEZ is an iconic brand, from the sweet bricks to the dispensers themselves - some great key attributes to develop some outstanding new consumer products."