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Fanattik signs major expansion with Yu-Gi-Oh!

Fanattik signs major expansion with Yu-Gi-Oh!: Image 1 UK-based pop culture specialist Fanattik has announced a major expansion to its license with Japanese trading card brand Yu-Gi-Oh!

The expansion sees the agreement extended to 31st December, 2021, with the territories now covering the whole of Europe, North America, New Zealand and Australia. The product range will increase to cover additional gift and collectibles including money boxes, clocks and much more.

The company has been working with Konami on the Yu-Gi-Oh! brand for some time, supplying the UK and selected European markets, however, the new agreement is something managing director Anthony Marks has been hoping for since day one.

Anthony says, "The brand has heritage, with more than 20 years of content. We knew it had a passionate fan base, hungry for product and as soon as we saw the positive feedback coming in from retailers to our initial range, we opened negotiations to expand our reach."

Fanattik supplies all levels of the European gift market, from supermarkets and mail order catalogues to high street retail. This license renewal comes after a strong start for the boutique gift and collectibles manufacturer, which picked up North West Business of The Year award from the Federation of Small Business in January.