The cloak was available globally in 2019 at a retail of approximately $60.00/£50.00/60.00. Wow! Stuff CEO Richard North commented, "The new 2020 Junior Invisibility Cloak will have an SRP of just £35/35.00/$35.00 making it especially attractive as it avoids the near 30% tariffs imposed in certain countries. The play pattern and invisibility feature are every bit as good as the 2019 cloak, but at nearly half the price and off the back of winning the Toy of the Year for Innovation the Junior Invisibility cloak is gaining strong listings."
Exhibiting at the New York Toy Fair Wow! Stuff's stand also showed off a new collectable line called WOW! PODS which was featured in the Trends section and according to Richard North, Wow! Stuff's CEO, is trending online at LinkedIn and other blogging sites. "It's a play and display collectable in physical and digital format with the brand positioned for 'young fans of character brands'. It's had the highest buy in at retail of any product we've launched to date", says Wow! Stuff's CEO Richard North.
Established in 2006, Wow! Stuff is an innovation company that aims to create WOW! Factor toys for tier 1 licensed brands and bring them to life using in-store video screens and live demonstration programmes. Wow! Stuff is a Virgin Fast Track 100* company and in 2019 won various awards for its ground-breaking Harry Potter Invisibility Cloak, including the TOTY (Toy of The Year, USA) award for Innovation. Wow's largest ever range of new licensed brands and innovative products have been lunched at London, Nuremberg and New York Toy Fairs.
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