With the average cost of a new baby being more than £11,000 in the first year alone, new price comparison site, NeeNoo, launches with the aim to save parents both time and money when it comes to family shopping.
Designed and created by ex-Ocado Babycare Buyer Amisha Mody, NeeNoo will compare thousands of products across ten family shopping categories. Easy to navigate and mobile friendly, expectant and current parents can search for products of interest using exclusively designed filters. Giving you the opportunity to read real parent reviews and view pricing from all the major online and high street retailers – all in one place.
With years of Ocado Babycare Buying expertise, NeeNoo Founder and mum-of-one, Amisha, explains her launch:“I have a background in retail tech and worked with all the top baby brands during my time at Ocado. When I had my son, I saw first-hand how confusing and unintuitive the shopping process was for new parents.”
With parents citing that shopping for baby products is confusing whilst feeling overloaded with advice and advertising from different sources, NeeNoo provides a simplified roadmap to help them make the right choice for their family.
Amisha says, “I decided to set up the UK’s first price comparison site for baby products. NeeNoo is a platform that helps Mums and Dads find an item that feels right for them and buy it at the best price.
“The site has taken over a year to create and I am thrilled to finally bring this invaluable tool to the market. I hope it will save parents time and money – two things that are absolutely invaluable when raising small children.”
NeeNoo launches with ten categories, with lots more due to be added across all baby categories in year one. These are: