Icon Watches
Midhaven Ltd
The Candle Brand
Joe Davies

UK’s first price comparison site for baby products goes live

UK’s first price comparison site for baby products goes live: Image 1 With the average cost of a new baby being more than £11,000 in the first year alone, new price comparison site, NeeNoo, launches with the aim to save parents both time and money when it comes to family shopping.

Designed and created by ex-Ocado Babycare Buyer Amisha Mody, NeeNoo will compare thousands of products across ten family shopping categories. Easy to navigate and mobile friendly, expectant and current parents can search for products of interest using exclusively designed filters. Giving you the opportunity to read real parent reviews and view pricing from all the major online and high street retailers – all in one place. 

With years of Ocado Babycare Buying expertise, NeeNoo Founder and mum-of-one, Amisha, explains her launch:I have a background in retail tech and worked with all the top baby brands during my time at Ocado. When I had my son, I saw first-hand how confusing and unintuitive the shopping process was for new parents.”

With parents citing that shopping for baby products is confusing whilst feeling overloaded with advice and advertising from different sources, NeeNoo provides a simplified roadmap to help them make the right choice for their family. 

Amisha says, “I decided to set up the UK’s first price comparison site for baby products. NeeNoo is a platform that helps Mums and Dads find an item that feels right for them and buy it at the best price.

The site has taken over a year to create and I am thrilled to finally bring this invaluable tool to the market. I hope it will save parents time and money – two things that are absolutely invaluable when raising small children.”

The categories:
NeeNoo launches with ten categories, with lots more due to be added across all baby categories in year one. These are:

  • Pampers
  • Baby Wipes
  • Baby Toiletries
  • Prams & Buggies
  • Baby Monitors
  • Breast Pumps 
  • Bouncers & Rockers
  • TENS machines
  • Baby Thermometers
  • Warmers & Sterilisers
What’s in it for brands?
Highlighting regular offers and promotions, brands and retailers can gain targeted exposure through the site. In addition, NeeNoo will help brands by direct mailing existing and potential consumers the latest deals and offers as well as providing advertising space through a site banner. It even creates targeted social media exposure and takes part in collaborations via ‘how-to’ videos, size-guides and information resources. The company even has opportunity’s for sponsored products to appear at the top of the page. 

Brands will also be able to send samples to NeeNoo’s parent community to build-up 
product reviews. 

Supported by John Stapleton (Former Co-Founder of The Covent Garden Soup Company and Little Dish and more recently Serial Investor / Entrepreneur) and Tim Campbell MBE (BBC's The ApprenticeSeries 1 Winner and Serial Entrepreneur), NeeNoo is set to quickly become the ‘go to’ comparison site for parents. 
NeeNoo invites brands wanting to maximise this opportunity to get in touch. For all trade enquiries, please contact: hello@neenoo.co.uk