Pyjama time

Pyjama time

Everyone's entitled to some well-deserved relaxation. Yawn – makers of nightwear, toasty socks and robes - make staying in a luxurious 'me time' experience. Cut for complete comfort on the softest luxury fabrics, this is a warm-hearted, feel good range of sleep and lounge wear with understated style.

Yawn product is beautifully made and imaginatively designed, with 100 per cent bespoke cotton and luxurious finishing. Playing on Yawn's trademark of hidden messages and illustrations, the prints continue to experiment with colour and different brush strokes, all hand-illustrated by the design team in London.

Ideal for A/W 2017:
Storm Clouds – a brand new print available in lighter weight cotton sateen for year round comfort
Pink & Blue Chambray– made from 100% smooth cotton chambray that feels wonderful against the skin
Port In A Storm – A Yawn bestseller made of warmer weight, cosy cotton satin twill, ideal for colder months and as a gift for Christmas.
Also new are Cosy Sleep Socks available in sky blue and grey or cream and white (£18). Designed to be durable but with a touch of cashmere luxury, these are a perfect everyday essential for keeping your feet warm in bed.

The full range is available from www.loveyawn.com. Prices start from £18 for socks, a pyjama gift set is £95 and the Dream coat is £195.

The idea
When the days draw in and the temperatures plummet, there's nothing better than a lazy evening in, relaxing in comfortable yet beautiful sleepwear.

Product range details
The products come in a range of styles, fabric types and exclusive prints. The classic PJs – the signature product – all feature little details like two pockets on the shirt front, pockets in the trousers, a comfortable drawstring waistband, double stitched hemlines, a flattering cut designed for maximum comfort, and quirky hidden details. This classic set retails for £89 or £95 when purchased as a gift set with a matching drawstring bag, perfect for storing bits and pieces in.

For colder months, the cosy cotton sateen and cotton chambray fabrics provide warmth, while the cooler lightweight luxury cotton sateen or lycell cotton with marl jersey are great for year round comfort or for those who tend to get hot when they sleep.

Prints include Night Time, Rainy Days, Float Away, House of Cards, Port in a Storm, Cat Nap, Safe Harbour and Love Birds. New prints for 2017 include : Storm Clouds, Pineapple Skies, Calm Waters and Wandering Wisteria.

Styles include the Classic PJ set, Short sleeve PJ set, Shorts PJ Set, PJ Bottoms, Classic Nightshirt, Night T, Cotton Nightie, Classic T, Pleat front Cami, Classic PJ Shorts, Cotton Robe, Dreamcoat, Cosy Sleep socks, Cashmere Sleep socks. Prices range from £195 for the Dreamcoat, £89 for a Classic PJ Set to £18 for Cosy Sleep Socks.

All items can be purchased with a luxury gift box, with quirky detailing.

Ideal for
• Women aged 30+ who work hard and need downtime

• Urban and countryside living

• Those in search of balance, comfort, escape, luxury and rare personal time

Yawn was set up by Alice Whiteley in and launched in 2014. It was born out of Alice's busy life as a working mother and management consultant. She wanted to build a brand that focused on helping other women switch off. She teamed up with two co-founders and designers Phil and Roly to bring the vision to life. Yawn is a fast growing brand currently sold direct from the Yawn website and in leading department stores, online and in independent boutiques both in the UK and internationally.

Posted: 22 March 2019

 
 
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