Gift cards are proving to be a game-changer for retailers, offering a dual advantage of attracting new customers and driving incremental spend. Brands participating in multistore gift card schemes or offering their own gift cards are reaping the rewards, particularly from younger demographics like Millennials, who are embracing gift cards for their convenience and flexibility.
The latest research from the Gift Card & Voucher Association (GCVA) and Global Data highlights how gift cards are effective tool for channeling consumer behaviour by not only introducing new shoppers to brands but also encouraging them to 'upgarde' their purchase beyond the card's value.
Posted: 4 December 2024
Spring Fair, the UK's leading Home, Gift, and Fashion trade show taking place from 2nd – 5th February 2025 at NEC Birmingham, has announced an impressive line-up of industry leading bellwether brands making the show the largest and most comprehensive marketplace in the UK with over 1,200 exhibitors and over 30,000 visitors expected to shop the whole show for their next best sellers.
As retailers in the UK become adept at leveraging product diversification to differentiate themselves and maintain competitiveness in an ever-evolving market, the scale and breadth of Spring Fair meets their needs in sourcing products from across all the show destinations.
Posted: 2 December 2024
