The British Toy & Hobby Association (BTHA) has announced the finalists for the Toy Retailer of the Year Awards. The winners of the prestigious Toy Retailer of the Year Awards, including Overall Toy Retailer of the Year for 2025, will be announced along with any other special BTHA awards as well as the Toy and Supplier category awards, proudly presented by the Toy Retailers Association. This will be held on Tuesday 20th January 2026, at an evening function on the first evening of Toy Fair 2026.

Independent Toy Retailer of the Year (single store)
Dalscone Toy Shop, Dumfries
Toys N Tuck, Southend On Sea
Banba Toymaster, Dublin
Independent Toy Retailer of the Year (multi store)
Howleys Toymaster
SMF LTD / Toytown
Toy Barnhaus
Toy Department of the Year
Fenwick
Toy Emporium at Webbs Garden Centre, Wychbold
Garsons Garden Centre, Esher

The Entertainer
Argos/Sainsburys
Smyths
Partnership Award
Selfridges
Smyths
B & M Stores
Outstanding Achievement Award
Toys Toys Toys, Liverpool
Booghe Toys
The Entertainer
Online Excellence Award
Amazon
Smyths
Very