Contemporary giftware supplier Enesco is delighted to share that its parent company based in the US Enesco, LLC and Precious Moments, Inc. (PMI) have announced the start of a renewed joint licensing partnership.
Michael Griffith, President of Enesco Worldwide, commented, "Almost 30 years ago I began my career with Enesco as a Sales Representative for Precious Moments and vividly recall the excitement each product launch brought to both retailers and collectors. Moving forward, Enesco will work closely with the Butcher family to ensure their father's legacy endures with recognized themes and aesthetics iconic to the brand while simultaneously designing new collections focused on introducing those iconictear-drop eyes to a larger, more diverse consumer base globally."
Don Butcher, President of PMI and son of the late Samuel "Sam" J. Butcher, Founder of Precious Moments, said, "This partnership represents an important moment for Precious Moments, one that feels like a reunion. Enesco played a defining role in building this brand alongside my father, and working with Michael and the Enesco team over the past several months has reaffirmed the strength and potential of that relationship. We're excited about the future we will create together."
The partnership reunites two companies whose collaboration transformed the giftware industry. It began in 1978, when Gene Freedman, founder and CEO of Enesco Imports, first discovered Sam Butcher's heartfelt illustrations of children with teardrop eyes and encouraged him to translate those drawings into three-dimensional porcelain figurines with master sculptor Yasuhei Fujioka. What followed was nearly three decades of unprecedented success, global expansion, and a passionate collector community.
In 2005, Precious Moments moved development and distribution in-house. After 20 years' operating independently, both organizations view this renewed partnership as a homecoming and meaningful alignment of shared strengths. Enesco and Precious Moments will begin joint preparation immediately for a phased transition, with new Precious Moments product launching globally, including the UK, in early 2026. www.enesco.co.uk
