Spring Fair, returning to the NEC Birmingham 1-4 February 2026, is set to deliver its most globally diverse edition yet, as the show experiences an unprecedented surge in international exhibitors and pavilion participation.
Brands and trade associations from Europe, Asia, North America, and Australia are confirming in record numbers, reflecting renewed confidence in the UK market and Spring Fair’s position as the premier destination for product discovery. From design-led collections to large-scale sourcing opportunities, this expanding global presence will bring fresh innovation, new partnerships, and wider product choice to the thousands of retailers who rely on Spring Fair to shape their buying season.
Spring Fair is seeing a significant rise in interest from European companies seeking to diversify their client base and re-engage with the UK market. Exhibitors from Spain, Germany, Italy, France, and Sweden, many of whom had shifted focus after Brexit, are now returning with renewed energy and an array of innovative products. New exhibitors including Mc Hugs (Spain), Mandarina Socks (Spain), Barner Brands (Spain), Charly Therapy (Spain), Widmann (Italy), Gilde – Lighthouse (Germany), Ekadori Studio (France), Polyflame Europe (France), Mary’s (Poland), Top Brands (Netherlands), and OakiWay (Cyprus) illustrate the breadth of fresh European talent joining the show. This renewed European engagement is mirrored across other global regions, with Spring Fair seeing parallel growth from North America and beyond.
Building on this momentum in 2026, Spring Fair will also welcome a dedicated Canadian delegation supported by Craft Alliance Atlantic, marking a growing movement among Canadian brands to increase their global presence. First-time exhibitors include Red Canoe, Basic Spirit, Genius Premium Crafts, All For Knot Rope Weaving and Kuriosities. As Bernard Burton, President of Craft Alliance notes, “This is an incredible opportunity to present quality artisan brands from Canada. Our brands are excited to be exhibiting in the UK for the first time. We are at a critical time in international trade and the true value of Canada–UK trade lies not in the products that cross the ocean, but in the partnership that bridges it.” Canada’s strengthened presence underscores the wider resurgence of North American interest in the UK market.
Alongside Canada, the United States will bring a strong mix of lifestyle and gift brands to Spring Fair for the first time, including Fahlo, Squishable, Audion Corp, CARSON Optical Inc. and others, further strengthening transatlantic collaboration.
Beyond North America, the Asia-Pacific region is gaining prominence too. Australia continues to build its presence at the show, with new exhibitors such as Luvalot Clothing, Grubbybub, Thurlby Herb Farm, Wilderly, Jackie Brazil and Mama Movement, bringing a distinctive design voice to Fashion and Gift at Spring Fair.
Extending the Asia-Pacific presence further, Spring Fair is pleased to introduce a new cohort of Indonesian designers exhibiting within the Fashion & Lifestyle sector. Their debut marks a key step in transforming Fashion at Spring Fair into a more directional, trend-led showcase. The Indonesian collective will become the first international group to present on the show’s curated runway experiences, bringing contemporary design and craft innovation to UK buyers.
Spring Fair 2026 arrives at a pivotal moment as the India–UK Free Trade Agreement is expected to come into effect by mid-2026. Orders placed at the show for late-summer or early-autumn delivery will therefore benefit from the elimination of 99% of tariffs, removing the current 12–15% import duties across many categories. This provides UK retailers with a meaningful cost advantage while increasing the attractiveness of Indian suppliers.
Vineet Arora, Deputy Director FIEO, Federation of Indian Exporter’s Organisation, commented, “Following our successful debut at Autumn Fair 2025, FIEO is pleased to confirm participation at Spring Fair. We aim to increase the number of Indian exhibitors to showcase a wider range of products, attract more UK and European buyers, and strengthen commercial opportunities. This expanded presence will help maximise export growth ahead of the upcoming Free Trade Agreement coming into force.”
A substantial presence of Chinese exhibitors is anticipated across the show, with brands such as SOHO Cosmetics and Pantasy exhibiting for the first time. Many of China’s leading manufacturing companies will join the Source Home & Gift sector, now fully integrated within Spring Fair’s broader sourcing offer. Their participation reinforces the event’s growing status as a comprehensive global sourcing hub.
Reflecting on the scale of international engagement across all regions, Nihat Berktas, Head of International Sales for Spring Fair said, “The landscape of global trade is evolving rapidly, and we look forward to announcing more international pavilions soon. The UK has always been open for business and has a strong, long-standing role in global trade. Our role is to support this by bringing an even wider range of global products to the doorstep of UK retailers. Exhibitors will also be able to connect with partners in the market, strengthening visibility and laying the foundation for growth in our market.”
Spring Fair will continue to expand its international development programme, with additional pavilions from Asia, Europe, and the Americas currently in discussion. With global interest at an all-time high, the 2026 show is set to be the most internationally diverse edition in its history, delivering new product inspiration, renewed global partnerships, and unparalleled sourcing opportunities for UK and European retailers.
Registration is open to join the UK’s most inspiring retail showcase. Discover, connect, and transform your retail journey atwww.springfair.com
