Leading UK partyware and greeting card wholesaler, Tiger Feet, has appointed Leeds-based digital agency Wolfenden to drive a bold new digital marketing strategy, marking the next stage of growth for one of the industry's most established players.
Founded in 1984 as Budget Greeting Cards Ltd, Tiger Feet has grown to become one of the UK and Ireland's most prominent wholesalers in greeting cards, balloons, and partyware, operating a vast network of eight wholesale branches and an expansive e-commerce platform.
The brand has consistently evolved to stay ahead of retail trends, most recently acquiring Paul White Ltd and Tiger Feet Party Ltd further reinforcing its dominant position in the wholesale market.
Posted: 13 October 2025
The BTHA is pleased to announce that two special awards have been presented to long-serving toy retailers Vernon Franklin, who received a BTHA Golden Teddy and Philip Kaye, who received a BTHA Special Recognition Award. The awards were presented by Toymaster Managing Director Yogi Parmar, on behalf of the BTHA during a recent Toymaster regional event. With a combined length of service to the toy industry of more than 120 years, both were commended on their dedicated service to the industry through toy retail, commitment to their customers, trustworthiness within their companies and their humility.
Posted: 9 October 2025