To celebrate the UK's status as one of the world's footwear fashion leaders, the British Footwear Association (BFA) has teamed up with Pure London to provide a unique opportunity for brand new UK footwear labels to launch their collections at the show.

The BFA is the trade association representing over 100 companies from the supply side of the footwear industry including manufacturers, importers and designer brands. Several of the BFA's member companies have been exhibiting at Pure London for many seasons.

Richard Kottler, Chief Executive of the British Footwear Association commented, 'We are very proud to be working with Pure London and to be able to offer these up and coming labels a real platform to show their exciting product to the most relevant retailers and press in the UK.'

For February 2012, a trio of footwear designers will be showcasing their collections on the BFA Designer Collective stand. The three labels include Nicola le Grange's ultra-feminine Love Art Wear Art; the eclectic Ruby Rocks footwear and affordable-luxe brand Just Anna.

The Designer Collective can be found on stand Fo430 in Design-Led Footwear and will be an essential point of call for buyers looking to snap up the next wave of talent and discover the latest designs from a host of leading footwear labels.

Pure London will run from 12th -14th February. Further information can be found at www.purelondon.com where all buyers can register for free for tickets.

Posted: 31 January 2012

View more industry news >>