For the first time in 24 years of jewellery trading, Gecko opened its doors and invited in customers, buyers and prospects from all around the UK for a unique insight into the world of Gecko. Guests were given the opportunity to explore the state of the art facilities, attend seminars on design, trends and ethical awareness and shop the clearance room; which had many people coming away with super bargains! All this and more whilst enjoying a spectacular day of food, drink and summer party fun.
The well attended event saw guests arrive from all over the UK and beyond, and generated many new sales, prompted by the exclusive showcase of autumn/winter 2015 collections.
Sales Director Richard Cox comments, “We had customers that ranged from major accounts, independents (from as far afield as Staffordshire!) as well as international customers. The DTI from the London Embassy also attended, together with key manufacturing partners from Asia. It was great to see so many people at our debut open house event, and I was delighted to hear so many positive comments on the day.”
The event was such a triumph the decision has been made to hold the event annually. Managing Director, Andrew Morton explains,“This is an industry that's very cautious on what it shows off. However, we wanted to explain and reveal to our customers, and fellow industry members, the processes it involves to design, supply and deliver Gecko's brands and collections. Three years ago when we acquired Gecko we knew we had a remarkable business with an exceptional team, but time has moved the business forward, and it was now right moment to share some of what we have achieved in that period. It's easy to think that exhibitions and trade shows tell the story, but it's much bigger than that; what with all our supply chain and audit trails etc, we felt that we should broaden what we talk about. As MD I'm very lucky to have a dedicated team of professionals, and I'm proud that we've had an opportunity to showcase this to the customers and our partners within the industry.”
Posted: 22 March 2019