The Fairtrade Foundation bared all in a central London shop window this week to 'show off' its label and celebrate soaring sales topping well over £1 billion.
Wearing little else but the Fairtrade label, performers showed off their ethical credentials as part of Fairtrade Fortnight which runs until Sunday 13th March this year.
The theme this year is, Show Off Your Label, to encourage people to have fun at the same time as considering the serious issues involved. It was one of 12,000 events planned nationwide throughout the 14 days.
Celebrations kicked off with the announcement of soaring sales, confirming continued commitment from UK shoppers to fairtrade products despite the tough economic times. Figures just released reveal fairtrade sales soared by 40% in 2010 to an estimated retail value of £1.17 billion compared with £836 million in 2009.
"It is fantastic to break the first billion," says the Fairtrade Foundation's executive director, Harriet Lamb. "Fairtrade is going from strength to strength because the public want it, it makes business sense and most importantly because it's working for the millions of farmers, workers and their families who see fairtrade as their lifeline in these tough times. They'll be be cheering to know that UK shoppers and businesses still care."
She predicts that if momentum continues fairtrade sales could hit the £2 billion mark by the end of 2012.
All over the country, fairtrade supporters are getting loud and proud in support of a fair deal for producers. During the campaign the fairtrade movement is going viral with a two-week Facebook game (facebook.com/FairtradeFoundation).
Posted: 22 March 2019