Miffy to celebrate 65 years in 2020
2020 will mark the 65th anniversary of Dick Brunas iconic white bunny and plans are underway to celebrate the momentous occasionwith a host of exciting product launches, events and press scheduled throughout the year.
As part of the celebrations, a new book about the life and works of Dick Bruna publishes in the spring - The Illustrators: Dick Bruna from Thames & Hudson (UK) and Mercis Publishing (Netherlands). Exciting new collaborations are also in development, including a luxury handbag partnership.
Paving the way for this landmark anniversary, 2019 is already delivering great success for Miffy. Introducing Miffy to the stylish adult market, Blueprint launched the first collection of stationery featuring an eye-catching on-trend black and yellow pattern.
Design-led gift company Magpie is an exciting new signing and will be launching a range of homeware and gift lines for autumn. Celebrating Miffys instantly recognisable, simple style in Dick Brunas iconic primary colours, the range will include mugs, glasses, bamboo coffee cups, trinket trays and a 3D ceramic money box.Online personalisation store Papier are also new to the Miffy licensing programme and will release a range of personalised wall art and stationery later in the year.
Adored by parents, Miffy babywear continues to flourish with George a key retailer releasing girls and boys baby styles. Following the success of their 2018 collection, this spring childrens fashion company Tobias and the Bear who are known for unisex handwriting released a brand-new Miffy collection in black, white and taupe.
Miffy childrenswears also performing well, with two colourful pyjamas launching in Marks and Spencer earlier this month gaining widespread coverage across social media. Its also a big hit in crafting, with new knitting and crochet gift kits from Stitch & Story and Visage Textiles extending their collection of craft fabrics.
Alicia Davenport, Licensing Director at DRi said Miffy is loved and adored across the generations. 2020 promises to be a very exciting year for this much loved character, as 65 years of Miffy is celebrated around the world.