Buying may be the main activity at Scotland's Trade Fair, taking place from 14th to 26th of January, but the range and topics of the talks and workshops in the Seminar Theatre will give buyers some top tips on how to improve and increase business too.
This year the Show has secured the official Google training team, Garage Digital, who will give talks each day on how to reach new customers and how to tell your story online. Their practical advice gives quick and easy hints at improving your online presence. Complementing this will be a few social media seminars on using this essential marketing tool to boost retail business.
Attracting customers into your shop and improving footfall is a perennial task. The John Lewis Visual Merchandising Manager will be delivering a presentation on merchandising and shop window techniques.
The Giftware Association's Vice Chair will also deliver tips for independent shops, along with one of Scotland's most experienced PR gurus, who will give advice on creating personality in the retail world, there will no shortage of useful, interesting and hands-on information for visitors to glean.
With a brand new Craft Gallery with about 20 craft producers, and a very varied and original Launch Gallery for new young companies, there is certainly a fresh, new flavour to the Show.
To ensure you get free entry, remember to register now at: http://www.scotlandstradefairs.co.uk/spring/
Posted: 22 March 2019