Born Gifted does a roaring trade in dinosaurs this summer

Born Gifted does a roaring trade in dinosaurs this summer

Jim Wilson, Director at Borngifted.co.uk said “It's not the first time we've seen this type of phenomenon. Last Christmas the Paddington movie left us struggling to keep up with demand – everybody who watched the film seemingly wanted to also get their hands on a Paddington cuddly!”

The school holidays are traditionally a poor trading period for many online retailers so this increase in sales undoubtedly brings a welcome boost to business over the quieter summer months.

“We're already gearing up for The Peanuts Movie, which is due for release at Christmas. Our large pre-orders of Snoopy, Woodstock and Charlie Brown are already in.”

Jim Wilson admits “We didn't predict that a blockbuster with a 12A age rating would cause such a huge upturn in dinosaur sales for younger children this summer but we were able to react quickly because we have a great supply chain. The dinosaur effect has really filtered downwards from the adult gift-givers. Our most popular lines have been the knitted dinosaur baby toys, particularly the T. Rex – customers seem to love the 'fierce yet cute' combination and they make new baby gift ideas!”

For further information, visit www.borngifted.co.uk

Posted: 22 March 2019

 
 
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