Gecko relaunches Fred Bennett with a brand new look

Gecko relaunches Fred Bennett with a brand new look

Best-selling men's jewellery brand, Fred Bennett is storming its way into the new season with a fresh new identity and an exciting new range of pendants, wristwear and cufflinks.

The new look is brought together by a 'journey of style' model shoot, together with an understated colour palette of royal blues, earthy greens and burnt orange, all used throughout to complete the re-brand.

With everything from leisurely downtime to strictly business, Fred Bennett has all bases covered. Classic silver, contemporary stainless steel and distinguished leather feature within a collection of innovative designs that give a nod to stylish masculinity without pretension, and appeal to all.

Autumn/winter brings a heavy-duty approach, from pieces emblazoned with rugged texture and directional patterns, to adventurous yet wearable colours and mixed metals for those looking to make a bigger statement.

“We're so excited about welcoming a fresh new identity for the brand. As well as the new look, we have enhanced the range with the new Escape collection, introducing brave colour in casual wrist wear and contemporary cufflinks," explains Hannah Trickett, Head of Design.

The brand will also be introducing an exclusive gift set ready for Christmas, which includes a smart Fred Bennett jewellery case that inside holds a selection of timeless designs in stainless steel. This new offering enables shoppers to give more than a gift, but instead gives a complete look, all at an affordable price.

To conclude the Fred Bennett re-brand, September will see the launch of the first Fred Bennett website.

For further information, call Kate Silvester on T: +44 (0)20 3206 4823 or E:

Posted: 15 March 2019

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